Category: paid media

[Report] Why should marketers care about transparency in paid media?

[Report] Why should marketers care about transparency in paid media?

By admin 5 0

Paid media¬†transparency has become an increasingly pressing industry issue over the last few years. In January 2017, Chief Brand Officer of Procter & Gamble (P&G) Marc Pritchard drew attention to the issue of dishonest agency¬†advertising¬†practices, after an unpleasant surprise in its dealings with one agency led to the company reviewing all of its media-agency contacts. […]

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