Category: Pepsi

ClickZ's Super Bowl LII winners, with a technology twist

ClickZ’s Super Bowl LII winners, with a technology twist

By admin 6 0

Are you even a marketing publication if you don’t write about the best Super Bowl ads? We’re doing something a little different this year, though. In the past, we’d look at things like USA Today’s Ad Meter and Amobee Brand Intelligence’s analysis, and declare winners (and losers) based on the public’s perception. But over the […]

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How Planet Fitness plans to gain a competitive advantage with AI

How Planet Fitness plans to gain a competitive advantage with AI

By admin 5 0

With January 1 around the corner, millions of people are getting ready to hit the gym… for 39 days. Analyzing its check-in data, Gold’s Gym found that February 9 is the “fitness cliff,” when many people stop going. Why? For Planet Fitness, it’s not about convenience or cost. The gym is famously omnipresent and affordable, […]

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