Category: Phygital

3 ways Target is trying to become "America's easiest place to shop"

3 ways Target is trying to become “America’s easiest place to shop”

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Today’s tech-savvy consumers demand omnichannel shopping experiences, even if they aren’t familiar with the word “omnichannel.” The brands who are not only surviving, but thriving, in today’s complicated retail landscape understand how to bring online elements to in-store shopping and vice versa. And Target is one of them. Target has had a rough few years, following […]

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Why MasterCard sees itself as a technology company first

Why MasterCard sees itself as a technology company first

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During a WHOSAY event at the ANA Masters of Marketing in Orlando, Florida, Rajamannar elaborated on that with Erin Andrews, the world’s most famous female sportscaster. Digital is at the heart of everything MasterCard does because he’s aware that the world is continuously moving in that direction. And with that in mind, he declares storytelling, a core […]

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Q+A with Walmart CMO Tony Rogers

Q+A with Walmart CMO Tony Rogers

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Walmart was a disruptor long before the ecommerce boom, combining limitless products and low prices in towns across America. Though Walmart has been the nation’s largest retailer since the late ‘80s, the stratospheric rise of Amazon has posed a threat to the brand’s dominance. However, Walmart has had a digital comeback over the last few years, even […]

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Six ways online retailers can minimize merchandise returns

Six ways online retailers can minimize merchandise returns

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With the holiday shopping season upon us, online retailers are gearing up for what will almost certainly be another record-breaking year for online sales. However, retailers still face numerous challenges such as returns, which can eat into margins and are a growing problem. Fortunately, there are a number of techniques online retailers can employ to minimize […]

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