Category: Pinterest

3 ways Target is trying to become "America's easiest place to shop"

3 ways Target is trying to become “America’s easiest place to shop”

By admin 3 0

Today’s tech-savvy consumers demand omnichannel shopping experiences, even if they aren’t familiar with the word “omnichannel.” The brands who are not only surviving, but thriving, in today’s complicated retail landscape understand how to bring online elements to in-store shopping and vice versa. And Target is one of them. Target has had a rough few years, following […]

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Q+A with IKEA's Kendra Ferguson

Q+A with IKEA’s Kendra Ferguson

By admin 2 0

IKEA is a natural fit for Pinterest, where home decor is one of the most popular categories. Recognizing its potential early on, IKEA was actually the first brand to launch a search campaign through Pinterest’s self-serve platform. As Pinterest has evolved into more of a visual search engine, IKEA’s strategy evolved right along with it. Last […]

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How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

By admin 5 0

Walmart, the world’s largest retailer, is making strides to improve its online presence by investing in technology and ecommerce. At the same time, the opposite side of that coin, Amazon, is increasingly moving offline, even opening an automated grocery store in January. One needs to look no further than Toys ‘R’ Us to see how […]

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6 retail brands who are nailing the app game

6 retail brands who are nailing the app game

By admin 4 0

I have 80 apps on my iPhone—62, if you don’t count those that came preloaded, like Calculator and Weather. So far today, I’ve used seven of them: Gmail, Spotify, Instagram, Twitter, Pocket, MyFitnessPal and Dunkin Donuts, which I use to pay for my coffee every morning. There are a handful of others I use most […]

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How will the social media landscape change in 2018?

How will the social media landscape change in 2018?

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It’s a new year and it’s time to look ahead. What are the social media trends, both existing and emerging, that will keep us busy through 2018? The end of Facebook engagement bait Facebook will demote the posts that directly encourage users to engage with a page, begging for like, shares and comments. With those […]

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Does Facebook Have a Liberal or Conservative Bias? And Answers to Other Big Social Media Questions

Does Facebook Have a Liberal or Conservative Bias? And Answers to Other Big Social Media Questions

By admin 4 0

Like many news stories of late, this one started with a tweet from the president. On September 27, Trump fired off an accusation that Facebook had always been against him. Facebook CEO Mark Zuckerberg responded later that day with his own post, writing: “Trump says Facebook is against him. Liberals say we helped Trump. Both […]

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[Report] How artificial intelligence can enhance retail marketing

[Report] How artificial intelligence can enhance retail marketing

By admin 6 0

H&M, The North Face and Sephora have chatbots that ask consumers style questions and then make appropriate recommendations. Neiman Marcus’ app analyzes photos and shows comparable products it has in stock. West Elm utilizes neural networks to show products people are likely to love, based on their Pinterest boards. What do these strategies have in […]

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5 Genius Ways to Generate Organic Pinterest Traffic

5 Genius Ways to Generate Organic Pinterest Traffic

By admin 4 0

Do you want to generate more traffic to your website? If so, then Pinterest needs to be a part of your overall social media marketing strategy. While it may seem suited for B2C on the surface, there are a variety of ways any business can thrive on one of the top social networks dedicated to […]

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