Category: Podcast

How to Help Your Local Business Get Found Online

How to Help Your Local Business Get Found Online

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Marketing Podcast with Mike BlumenthalPodcast Transcript People say a lot of things about SEO – it’s dead, it’s all tricks, it’s too hard. Here’s the thing – SEO, including and maybe especially local SEO, is certainly not dead – it’s more alive, necessary and vibrant than ever. It has shifted to become more of an integrated, […]

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A Story On How to Create Influence

A Story On How to Create Influence

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Marketing Podcast with Bob BurgPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Bob Burg. He is a sought-after speaker at company leadership and sales conferences on topics at the core of his series of Go-Giver books. He and I discuss the newest book in the series, The Go-Giver Influencer. […]

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John Corcoran

The Evolution of Networking and How It Can Benefit Your Business Today

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Marketing Podcast with John CorcoranPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is John Corcoran. He is a lawyer, former writer in the Office of Presidential Letters and Messages for the Clinton administration and former speechwriter in the California Governor’s office during the Davis administration. He and I discuss networking (which […]

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Carrie Kerpen

How to Be Successful By Honing What Makes You Powerful and Authentic

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Marketing Podcast with Carrie KerpenPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Carrie Kerpen. She is the co-founder and CEO of Likeable Media, an award-winning content studio that was named Crain’s sixth Best Place to Work in NYC. She is also the author of Work It: Secrets for Success from […]

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Jonah Lupton

How to Market a Product Idea That Nobody Has Heard Of

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Marketing Podcast with Jonah LuptonPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jonah Lupton. He is an entrepreneur, advisor, and podcaster who has started numerous companies, including his current company, SoundGuard. He and I discuss his journey of creating a product in a category of its own. SoundGuard […]

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Matt Watson

How to Prepare to Sell Your Business

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Marketing Podcast with Matt WatsonPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Matt Watson. He has been a developer for over 15 years and is the founder and CEO of Stackify. He started the company to solve the biggest challenge he had at his first company, VinSolutions, which he […]

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Jay Baer

Why You Must Increase Your Negative Reviews

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Marketing Podcast with Jay Baer Okay, I’ll admit, the headline for this post probably seems a little odd, so let me explain. No one likes or wants negative reviews, but the fact is, that’s how you get better. In a perfect world, everything your business does makes the customer smile, but I don’t know too […]

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facebook ad not approved

How to Stay Facebook Compliant and Avoid the Ban Hammer

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Are your Facebook ads not getting approved? If you regularly advertise on Facebook or are new to Facebook advertising, listen to this episode to make sure you’re in compliance with Facebook’s ad policy. You’ll learn what can keep your ad from getting approved by Facebook and how to avoid a disapproved ad or worse… a […]

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How to Build a Business Around An Unmet Need

How to Build a Business Around An Unmet Need

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Marketing Podcast with Kim Doyal It’s so easy to start a business today. You simply get online and start. Now I’m not saying it’s easy to own, operate, and profit from a business – but I do know if you don’t start you’ll never know. My guest for this week’s episode of the Duct Tape Marketing […]

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Claiming and Optimizing Your Google My Business Profile

Claiming and Optimizing Your Google My Business Profile

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Marketing Podcast with John Jantsch About Google My Business I want to talk to you today about Google My Business. It is a crucial online, digital tool service from Google that is available to local businesses, true brick and mortar businesses, or service area businesses. You have to have a business in a location to […]

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new facebook ad features december 2017

New Facebook Ad Features and How to Leverage Them

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The Facebook advertising landscape has changed — again. Join the Perpetual Traffic crew as they give you a pro advertiser’s view on the new features you should be using and how to use them. Plus, Keith has an exciting announcement about something he’s working on with Perry Marshall! IN THIS EPISODE YOU’LL LEARN: Supercharge your […]

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Why CMOs need to understand the power of blockchain and the impact it will have on consumers and marketers, with Jeremy Epstein

Why CMOs need to understand the power of blockchain and the impact it will have on consumers and marketers, with Jeremy Epstein

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As the former VP of Marketing at social media management company Sprinklr, Jeremy Epstein had a front row seat to the evolution of social media marketing. He left the company a year ago to pioneer the growth and uptake of blockchain marketing, as the CEO of Never Stop Marketing. He’s back to the risky (but exciting) […]

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How to Use Social Media in 2018

How to Use Social Media in 2018

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Marketing Podcast with John Jantsch About Social Media I thought I’d drop in and give you my take on where we are with social media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use it in 2018. It’s kind of […]

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How National Companies Can Get Friendly in Local Markets

How National Companies Can Get Friendly in Local Markets

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Marketing Podcast with Megan HannayPodcast Transcript I’ve long been a big fan of partnering with not for profits in your community. (I wrote about this in The Referral Engine.) There are so many organizations that need and deserve our support and by partnering you further cement your business as a community asset. When an organization is […]

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Facebook Messenger Marketing greensmoothiegirl

How GreenSmoothieGirl Used Facebook Messenger Marketing to Generate $30,000 in Revenue

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Looking to grow your Facebook Messenger marketing? Then join the experts and special guest, Robyn Openshaw of GreenSmoothieGirl, as she details how they went from 367 Facebook Messenger subscribers to 37,000. Listen as Robyn shares the tactics, and the past mistakes, of a Facebook Messenger campaign that generated 6,600 new email subscribers and $30,000 in […]

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hiring questions to ask consultant agency

5 Hiring Questions to Ask When Hiring a Digital Marketing Consultant or Agency

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Keith Krance: Hello and welcome to Episode 122 of Perpetual Traffic. Today’s episode, we’re going to really continue the conversation that we’ve had over the last few episodes and it started really back on Episode 117 where we had a two-part episode talking about the three-step formula to 10X your Facebook ads, with consistent ROI […]

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Why Nobody is Finding Your Content

Why Nobody is Finding Your Content

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Marketing Podcast with Brian Dean I believe that elements of SEO are now elevated to the strategic level. In other words, as you plan your message, website structure, and content for your marketing, you better include some research commonly seen as a technical aspect of SEO. My guest for this week’s episode of the Duct […]

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How to Understand and Solve Your Customers' Problems

How to Understand and Solve Your Customers’ Problems

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Marketing Podcast with John Jantsch About Problem Solving I want to talk about solving problems. I really think in the end that is our job and I think it takes a special point of view. We as business owners and marketers are so in tune with this idea of promoting what we do and talking […]

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define selling system goals

Define Your Selling System Goals

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What do you do when your selling system isn’t scaling or generating ROI? You have to define your selling system’s goals. John Grimshaw, DigitalMarketer’s Analytics and Data Manager, joins the experts for a two-part episode that will help you understand the metrics to track so you can define your selling system’s goals and ultimately scale […]

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selling systems to scale traffic campaigns

5 Selling Systems to Scale Your Traffic Campaigns

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There’s more than one way to do this. Listen as John Grimshaw, DigitalMarketer’s Analytics and Data Manager, reveals the five selling systems DigitalMarketer uses to scale traffic campaigns and achieve growth and how you can use each system to do the same. If you want to build a stable business geared for growth and steady […]

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