Category: Polar

According to a Study, There's a Good Chance You'll Click This Headline Because It's 97 Characters

According to a Study, There’s a Good Chance You’ll Click This Headline Because It’s 97 Characters

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When it comes to writing and editing, my mantra has always been “less, but better.” That also applies to titles. Think of the editor slicing words off the computer screen, trying to chisel out the perfect headline that’s clear and entertaining. Print titles still manage to pull this off, which is probably why I get […]

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