Category: Procter & Gamble

The best marketing from the PyeongChang Winter Olympics

The best marketing from the PyeongChang Winter Olympics

By admin 7 0

The Olympics may have ended yesterday, but not for all the brands who have spent millions marketing their messages during the Games. In the spirit of competition, we looked back at this year’s Olympics marketing and crowned nine (one for each of Team USA’s gold medals) winners. Best integrated messaging: Alibaba Olympics ads often center […]

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Procter & Gamble Chief Brand Officer Marc Pritchard on the future of marketing

Procter & Gamble Chief Brand Officer Marc Pritchard on the future of marketing

By admin 4 0

Personalization is crucial for today’s marketers. Simply putting someone’s name in an email subject line increases open rate by 50%, and that’s not even scratching the surface of personalized experiences. But how can you pull that off when you’re the world’s largest advertiser and reach 5 million consumers per day? Procter & Gamble’s strategy is […]

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Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study

Leading by example, compact content and other insights from Freedman International’s Global Marketing Trends study

By admin 6 0

As technology brings the world together, faster, it’s becoming increasingly important to understand how to build a global brand. A brand that is recognized and understood in multiple countries and languages, but that can also adapt to local opportunities. So how can marketers identify best practices and learn from their peers, to create powerful global […]

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Q+A with Avocados From Mexico's Head of Digital Marketing Ivonne Kinser

Q+A with Avocados From Mexico’s Head of Digital Marketing Ivonne Kinser

By admin 3 0

Coming into the Super Bowl, Avocados From Mexico is in arguably the most unique position of any advertiser. Produce is a category with very little brand awareness and Avocados From Mexico only sells one product. Oh, and they have virtually no competitors. For part of the year, including now, Mexican avocados are the only ones […]

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[Report] Why should marketers care about transparency in paid media?

[Report] Why should marketers care about transparency in paid media?

By admin 5 0

Paid media transparency has become an increasingly pressing industry issue over the last few years. In January 2017, Chief Brand Officer of Procter & Gamble (P&G) Marc Pritchard drew attention to the issue of dishonest agency advertising practices, after an unpleasant surprise in its dealings with one agency led to the company reviewing all of its media-agency contacts. […]

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6 changes in marketing measurement that will impact 2018

6 changes in marketing measurement that will impact 2018

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“One of the biggest pitfalls for performance measurement is to measure the ‘part’ with ignorance of the ‘whole,’” wrote Pearl Zhu, author of the Digital Master book series. Her quote perfectly reflects the growing realization of marketing measurement’s critical role. We see a requirement to evolve beyond attributing the value of a conversion to single […]

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The three reasons consumer packaged good (CPG) brands can't ignore ecommerce

The three reasons consumer packaged good (CPG) brands can’t ignore ecommerce

By admin 4 0

The consumer packaged goods (CPG) space has historically been dominated by some of the most powerful brands in the world. But that doesn’t mean the market, which generates more than $600 billion annually, is immune to disruption. It’s clear that if CPG brands want to survive and thrive, they need to embrace ecommerce. Here’s why: 1. […]

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Why CMOs need to understand the power of blockchain and the impact it will have on consumers and marketers, with Jeremy Epstein

Why CMOs need to understand the power of blockchain and the impact it will have on consumers and marketers, with Jeremy Epstein

By admin 10 0

As the former VP of Marketing at social media management company Sprinklr, Jeremy Epstein had a front row seat to the evolution of social media marketing. He left the company a year ago to pioneer the growth and uptake of blockchain marketing, as the CEO of Never Stop Marketing. He’s back to the risky (but exciting) […]

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