Category: Product News

Oracle Marketing Cloud Named a Leader in Gartner's Multichannel Marketing Hub Magic Quadrant

Oracle Marketing Cloud Named a Leader in Gartner’s Multichannel Marketing Hub Magic Quadrant

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We are honored to be named a Leader in Gartner’s first Magic Quadrant for Multichannel Marketing Hubs. Being a leader, of the ‘Leaders’ is particularly flattering considering how important this emerging category is to our customers, partners and employees.  Below are some highlights. According to Gartner: ‘(Oracle) has a comprehensive underlying data infrastructure’ Marketers have spoken and […]

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Oracle Eloqua and LinkedIn Deliver Unified Buyer Insight Through New Sales Tools Integrations

Oracle Eloqua and LinkedIn Deliver Unified Buyer Insight Through New Sales Tools Integrations

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As announced last Fall, today we’re excited to share that our highly anticipated new integration between Oracle Eloqua Sales Tools and LinkedIn Sales Navigator is now available for joint Oracle Eloqua and LinkedIn customers. Deliver Unified Buyer Intelligence. Leveraging the power of Oracle Eloqua Sales Tools and LinkedIn Sales Navigator enables sales professionals to view […]

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Oracle Eloqua Delivers Unified Buyer Intelligence Through New Sales Tools Integrations

Oracle Eloqua Delivers Unified Buyer Intelligence Through New Sales Tools Integrations

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By: Pierre Custeau Vice President Product Management, Eloqua, Oracle Marketing Cloud Successful sales professionals need access to actionable insights to identify the right stakeholders, engage in relevant conversations, and ultimately drive the sales cycle. Today’s reality is that sales professionals are required to spend valuable time and resources trying to work across a vast range […]

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What is Oracle Infinity?

What is Oracle Infinity?

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By: Steve Earl Senior Director, Product Marketing, Oracle Marketing Cloud Oracle InfinityTM is Oracle Marketing Cloud’s new data analytics platform for capturing, processing, storing and interrogating unlimited datasets for companies that want actionable customer intelligence to fuel their marketing programs. It’s a new approach that takes the promise of big data (which has been around for […]

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Apply Big Data to Create Irresistible Customer Experiences

Apply Big Data to Create Irresistible Customer Experiences

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By: Steve Earl Senior Director, Product Marketing, Oracle Marketing Cloud In 2013, research by Walker predicted that by 2020 customer experience will overtake price and product as the main differentiator. While most organizations and marketers have prioritized customer experience as top business priority for a few years now, they don’t always know how to get customer experience […]

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Digital Ad Optimization with Oracle Maxymiser

Digital Ad Optimization with Oracle Maxymiser

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A/B Testing and the Marketing Funnel A/B testing can make a big difference about how effective a business’s marketing efforts are. It allows marketers and product teams to make data-informed decisions about website optimization changes. Most companies are already running customer experience optimization programs using A/B testing and personalization tools like Oracle Maxymiser. Most ad […]

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Don’t Get Lost in Translation: How to Make Multilingual Marketing Easy

Don’t Get Lost in Translation: How to Make Multilingual Marketing Easy

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As the world moves towards greater globalization, marketing globally across multiple languages is more important than ever. English speakers accounted for only about 25% of internet users in 2017. In order to reach 80% of the world’s internet users, more than 10 languages are needed. But if you have ever tried to deploy multi-lingual, multi-cultural […]

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Nucleus Research Finds That Retailers Prosper With Oracle Marketing Cloud

Nucleus Research Finds That Retailers Prosper With Oracle Marketing Cloud

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Analysts at Nucleus Research recently asked retailers how they are managing the challenges of the rapidly changing digital marketing landscape. They have concluded that retailers are increasing customer engagement, reducing costs, improving productivity, and increasing revenue with Oracle Marketing Cloud solutions. Data silos make it difficult for retailers to know their customers. Timing and targeting […]

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Right Place, Right Time: The Effectiveness of Send Time Optimization

Right Place, Right Time: The Effectiveness of Send Time Optimization

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In early 2015, Oracle Responsys introduced our first Send Time Optimization (STO) feature. STO gave marketers the ability to send an email at the most optimal time to each individual customer within their target audience. Early adopters of STO saw promising results with higher open rates due to the emails appearing closer to the top […]

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Distributed Marketing for the Modern Marketer

Distributed Marketing for the Modern Marketer

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Today’s marketers operate in a chaotic digital environment. Daily they deal with a rash of issues they have no control over: channel proliferation, more competition, rapidly increasing customer expectations.  With this chaos in mind, the Oracle Marketing Cloud provides solutions that help marketers solve the problems they do have control over. One of these problems […]

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