Category: Promoted pins

Q+A with IKEA's Kendra Ferguson

Q+A with IKEA’s Kendra Ferguson

By admin 2 0

IKEA is a natural fit for Pinterest, where home decor is one of the most popular categories. Recognizing its potential early on, IKEA was actually the first brand to launch a search campaign through Pinterest’s self-serve platform. As Pinterest has evolved into more of a visual search engine, IKEA’s strategy evolved right along with it. Last […]

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