Category: psychology

Making AI less ‘Human’ and more useful

Making AI less ‘Human’ and more useful

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For 25 years, technology companies have designed user interfaces for our eyes, largely neglecting our other senses. After heavy investments in screens and visual media, the industry has shifted towards the auditory realm and advancements in natural language processing (NLP) and artificial intelligence (AI) have made Siri, Alexa, and Cortana possible. These assistants sound human-like, […]

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Emotional Design for Higher Conversions

Emotional Design for Higher Conversions

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Knowing how to create an emotionally compelling site that draws in users by understanding their personalities and psychology can increase your revenue drastically. Understanding Emotional Design In order to understand the customer journey to your website, you have to learn a bit of biology. The biology Neurotransmitters can help us understand how design triggers emotion […]

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Using Dual Process Theory for Higher Conversions

Using Dual Process Theory for Higher Conversions

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Designing your website requires a studied understanding of human behavior if you want to increase your conversions. Using psychological tactics in your design to appeal to potential customers can help do this, but you must first know how users’ decisions are made. Daniel Kahneman presents two thought systems that can give marketers a framework for […]

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How to Use Empathic Marketing to Win More Business in 2018

How to Use Empathic Marketing to Win More Business in 2018

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I think today’s marketing is just a little too obsessed with data. Cue the gasps and snaps and oh no she didn’ts. At a recent networking event, I was talking to a marketer who’d just gotten married. Given her profession, she wasn’t surprised when her momentous life occasion triggered an onslaught of promos and offers. […]

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How to Get Better Results with Online Learning

How to Get Better Results with Online Learning

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Learning stuff online is the new standard for learning. It’s not just “how to tie a tie” how-to videos, it’s also learning hard skills. In fact, according to a recent report 59% of employed data scientists learned skills on their own or via a MOOC. But how can we take better advantage of online learning? […]

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The One Marketing Buzzword You Should Actually Care About

The One Marketing Buzzword You Should Actually Care About

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Think back to the last time you had a terrible-no-good-very-bad-I-want-to-move-to-Australia day at work and needed to talk to someone about it. You may have turned to an amazing partner or friend who let you ramble on near endlessly and incoherently, asked appropriate questions at appropriate intervals, handed you Kleenex when needed, periodically interjected with horrified […]

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Why Understanding Pain Is the Key to Customer-Centric Marketing

Why Understanding Pain Is the Key to Customer-Centric Marketing

By admin 8 0

When you’re upset, those closest to you can see it in your eyes, your posture, perhaps even your appearance. They’ll ask those two magic words—“What’s wrong?”—and then you’ll launch into a play-by-play dialogue of work drama about how Doug was rude to you, where Divya was sitting in relation to you at the conference table, […]

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This Psychological Trick Can Make You a More Empathetic Marketer

This Psychological Trick Can Make You a More Empathetic Marketer

By admin 8 0

Even though I am [redacted] years old, I follow a bunch of trendy Instagram humor accounts aimed at people in their 20s and teens. I’d like to tell you I do this because I think it’s important to keep up with the latest digital trends… but it’s also possible that I just have an immature […]

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