Category: publishing

AdLedger, IBM and Salon Media team up to make sure marketers understand the technology

AdLedger, IBM and Salon Media team up to make sure marketers understand the technology

By admin 2 0

We’ve written a lot about blockchain, the technology that makes Bitcoin possible without any centralized authority. The underlying theme has been its tremendous potential to impact our industry. However, there’s a catch: You should probably understand how blockchain works first. AdLedger, a non-profit consortium building and implementing blockchain standards for digital advertising, is dedicated to making […]

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How USA TODAY is revolutionizing journalism

How USA TODAY is revolutionizing journalism

By admin 4 0

The publishing industry is in an interesting place. Monetization has been a challenge since the dawn of digital and Facebook’s recent algorithm change, prioritizing posts from your actual friends, demonstrates just how much publishers need to look beyond ad revenue. While many try to figure out how to create subscription models, USA TODAY is doing […]

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5 reasons CMOs should get behind ads.txt

5 reasons CMOs should get behind ads.txt

By admin 3 0

In 2017, the ad industry was finally forced to start addressing the issue of digital ad fraud in a big way. One of the most meaningful efforts so far is an IAB standard called ads.txt. Ads.txt stands for “Authoritzed Digital Sellers” and aims to increase transparency in the programmatic advertising ecosystem. The method allows publishers […]

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