Category: RBC

How RBC Uses Content Across 14 Departments

How RBC Uses Content Across 14 Departments

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Successful content marketing is about more than just creativity. According to SiriusDecisions, 60 to 70 percent of content created by marketing departments currently sits unused. But some brands have already figured out how to maximize the value of their content. In Canada, RBC is a great example of what happens when a large […]

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