Category: retail

How Hasbro evolves alongside its customers

How Hasbro evolves alongside its customers

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When I was a little kid, the object of Candyland was pretty simple: Be the first player to get to the castle at the end. But for my niece, winning wasn’t everything. When she played Candyland, the objective was to get to Princess Lolly. If someone else drew the card with the lollipop princess, she’d […]

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3 ways Target is trying to become "America's easiest place to shop"

3 ways Target is trying to become “America’s easiest place to shop”

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Today’s tech-savvy consumers demand omnichannel shopping experiences, even if they aren’t familiar with the word “omnichannel.” The brands who are not only surviving, but thriving, in today’s complicated retail landscape understand how to bring online elements to in-store shopping and vice versa. And Target is one of them. Target has had a rough few years, following […]

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The future of retail: How IoT is transforming the retail industry

The future of retail: How IoT is transforming the retail industry

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Over the past 20 years, the traditional retail landscape has dramatically changed, providing companies with innovative opportunities to collect and analyze data and ensure successful targeting across various channels. A growing need to increase customer loyalty and deliver the best in-store experience is driving the adoption of The Internet of Things (IoT) in the retail […]

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Smart speakers and their role in the customer journey

Smart speakers and their role in the customer journey

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As Amazon becomes a bigger player in the advertising space, it’s imperative that brands have an Amazon strategy. But do they also need an Alexa strategy? Well, yeah. Voice commerce is projected to explode over the next few years. The voice commerce market in the U.S. and the U.K. is worth $2 billion today. OC&C […]

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4 takeaways from Neiman Marcus' awesome mobile app

4 takeaways from Neiman Marcus’ awesome mobile app

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I was in a department store over the weekend and left empty-handed. I couldn’t find anything and eventually opted to go online instead. Writing about “the new luxury landscape” a few days earlier, I learned a lot about Neiman Marcus’ dedication to omnichannel. And I couldn’t stop thinking about that app and how much better […]

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How Tiffany & Co., Gucci and LVMH are embracing digital transformation

How Tiffany & Co., Gucci and LVMH are embracing digital transformation

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It’s no secret that some industries have embraced digital transformation faster than others. Luxury brands have typically been at the slower end of the scale. Ecommerce democratizes access to products and information. However, for brands like Tiffany & Co., Chanel and Gucci, exclusivity is a good thing. Luxury brands trade on their names. The name […]

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Decoding the product page with eye tracking research

Decoding the product page with eye tracking research

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You may think of a product page as an equivalent of picking up a product with one’s hands and mulling over the purchase. Many questions emerge in this thought process, but most of these activities take place in the subconscious part of the mind of which we are seldom aware. By changing features of the […]

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5 first-party data strategies to power your personalization

5 first-party data strategies to power your personalization

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Every brand understands—or should understand—the importance of data. And no data is more valuable than first-party shopper behavior data, which is derived directly from your customers. Since first-party data comes straight from the source, this eliminates any games of telephone, enabling marketers to better understand—and build stronger relationships with—their customers. According to CPC Strategy’s “How […]

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Google, Amazon and the relationship between paid search and ecommerce

Google, Amazon and the relationship between paid search and ecommerce

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Last year, digital ad spend totaled $209 billion worldwide, finally surpassing TV. That’s great news for the industry, particularly Google and Facebook, who took home about 60% of that revenue. The duopoly’s dominance is projected to wane, mostly at the hands of—who else?—Amazon. The quintessential retail disruptor, Amazon now poses an increasing threat to Google, […]

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How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

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Walmart, the world’s largest retailer, is making strides to improve its online presence by investing in technology and ecommerce. At the same time, the opposite side of that coin, Amazon, is increasingly moving offline, even opening an automated grocery store in January. One needs to look no further than Toys ‘R’ Us to see how […]

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Why CMO Eric Reynolds doesn't believe it's enough to simply be "consumer-driven"

Why CMO Eric Reynolds doesn’t believe it’s enough to simply be “consumer-driven”

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When you think of Clorox, what comes to mind? You’re probably envisioning some blindingly white T-shirts fresh out of the dryer, an immaculate countertop or even a sparkling toilet. The brand’s ethos is simple and universal: Everyone loves a clean environment. Clorox CMO Eric Reynolds points out that while only 8% of people actually enjoy […]

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6 retail brands who are nailing the app game

6 retail brands who are nailing the app game

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I have 80 apps on my iPhone—62, if you don’t count those that came preloaded, like Calculator and Weather. So far today, I’ve used seven of them: Gmail, Spotify, Instagram, Twitter, Pocket, MyFitnessPal and Dunkin Donuts, which I use to pay for my coffee every morning. There are a handful of others I use most […]

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How can retailers improve the experience of their mobile apps?

How can retailers improve the experience of their mobile apps?

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It’s been 10 years since Apple and Google launched their respective app stores. There are millions of apps available for download and they account for the majority of our smartphone use. But only a handful of them. Earlier this year, App Annie found that the average person only uses about 10 apps per day. Social […]

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ClickZ's most popular articles from July, August and September

ClickZ’s most popular articles from July, August and September

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Can you believe 2017 is almost over? Neither can we. But as it winds down, we’re reflecting on some of ClickZ‘s top articles from the past year. For the rest of the week, we’re going to share our most popular posts, the top-read from each month. July: The battle for retail (or why Amazon acquired Whole Foods) […]

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Q+A with Walmart CMO Tony Rogers

Q+A with Walmart CMO Tony Rogers

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Walmart was a disruptor long before the ecommerce boom, combining limitless products and low prices in towns across America. Though Walmart has been the nation’s largest retailer since the late ‘80s, the stratospheric rise of Amazon has posed a threat to the brand’s dominance. However, Walmart has had a digital comeback over the last few years, even […]

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Real-time relevance and predicting purchases

Real-time relevance and predicting purchases

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It’s common for consumers to receive promotions from retailers after they’ve made a purchase. But wouldn’t people find that promotion more valuable in real time, when they’re actually in the store? Fifty-eight percent of consumers think so, according to Eagle Eye Research. This highlights the evolution of real-time marketing, which is particularly important when reaching […]

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[Report] How artificial intelligence can enhance retail marketing

[Report] How artificial intelligence can enhance retail marketing

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H&M, The North Face and Sephora have chatbots that ask consumers style questions and then make appropriate recommendations. Neiman Marcus’ app analyzes photos and shows comparable products it has in stock. West Elm utilizes neural networks to show products people are likely to love, based on their Pinterest boards. What do these strategies have in […]

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Six ways online retailers can minimize merchandise returns

Six ways online retailers can minimize merchandise returns

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With the holiday shopping season upon us, online retailers are gearing up for what will almost certainly be another record-breaking year for online sales. However, retailers still face numerous challenges such as returns, which can eat into margins and are a growing problem. Fortunately, there are a number of techniques online retailers can employ to minimize […]

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