Category: Retargeting & Remarketing

WFA demands that advertisers take actions that promote 'a better marketing ecosystem'

WFA demands that advertisers take actions that promote ‘a better marketing ecosystem’

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The World Federation of Advertisers (WFA) released on Thursday a Global Media Charter aimed at advertisers that will “create the conditions for a marketing ecosystem that works better for brands and consumers.” The charter follows a data manifesto issued by the organization earlier this year. Last year, programmatic advertising platforms were schooled both verbally and […]

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Valassis launches Remarketing Activation to follow up web browsing with an email or postcard

Valassis launches Remarketing Activation to follow up web browsing with an email or postcard

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Valassis is a marketing services company that reaches consumers through print, coupons, digital media and various combinations thereof. Its Audible Offers, for instance, delivers a coupon to your mobile device after a compatible app recognizes an inaudible signal in a TV, video or radio ad or program. This week, the Livonia, Michigan-based firm is launching […]

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We’re already seeing the fallout from Apple's war on cookies

We’re already seeing the fallout from Apple’s war on cookies

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The predictions are now a stark reality. With its Q3 earnings release in early November, Criteo confirmed what until then had been only speculation: Apple’s new Intelligent Tracking Prevention feature, rolled out with the latest version of its Safari browser in September, is taking a heavy toll on retargeters and industry players that rely on […]

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