Category: retargeting

Retargeting gets credit for sales that would have happened organically, say 83% of marketers

Retargeting gets credit for sales that would have happened organically, say 83% of marketers

By admin 1 0

With today’s customer journey being more complicated than ever, it’s rare for the first touchpoint to result in a sale. Retargeting makes sense as a solution to that, designed to convert online window shoppers. The problem is, there’s so much bad retargeting out there. The repetitive ads that follow you all around the Internet have […]

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5 first-party data strategies to power your personalization

5 first-party data strategies to power your personalization

By admin 2 0

Every brand understands—or should understand—the importance of data. And no data is more valuable than first-party shopper behavior data, which is derived directly from your customers. Since first-party data comes straight from the source, this eliminates any games of telephone, enabling marketers to better understand—and build stronger relationships with—their customers. According to CPC Strategy’s “How […]

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7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

By admin 3 0

Email marketing can result in an ROI of $40 for every dollar spent. But we often think about this powerful channel in terms of the marketer. But what about the consumer? Sure, email marketing is all about about engaging people, but marketing teams are sometimes a few steps removed from the end user. We’re all marketers, but […]

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