Category: sales

Working together: Why sales and marketing need to collaborate

Working together: Why sales and marketing need to collaborate

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Our guests in this webinar titled ‘Bridging the gap between marketing and sales: Creating a seamless user experience‘ were Deborah Womack, CRM and Data Director at Ralph Lauren and Mark Bornstein, VP Content Marketing at On24. Modern businesses are awash with big data, however, quality is more important than quantity. The modern CRM allows both […]

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How to bring marketing and sales together to optimize the customer experience

How to bring marketing and sales together to optimize the customer experience

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A modern business understands the importance of offering a seamless customer experience. However, consumers tend to be more demanding nowadays. This brings out the challenge of optimizing your customer journey to ensure that you’re offering a successful multi-channel approach. A successfully optimized customer journey can help your company meet the customers’ demands and meet the […]

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The newsroom approach to brand storytelling

The newsroom approach to brand storytelling

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The eternal appeal of storytelling is easily explained: our brains are wired to follow narratives. As such, we can engage an audience of any size when we manage to grip them with a compelling story that unravels over time through an emotive plot. The application of storytelling skills is widespread in the marketing industry, as […]

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Cleaning up data for the B2B sales cycle

Cleaning up data for the B2B sales cycle

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Every day last year, we created an average of 44.1 exabytes of data. That’s an unfathomably high number roughly equivalent to about 369 million Macbook Pros. With the volume of data out there, marketers have gotten savvier about how to process and utilize it to reach consumers. The problem is, most of that data is […]

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