Category: sample size

How to Segment A/B Test Results to Find Gold

How to Segment A/B Test Results to Find Gold

By admin 6 0

You run an A/B test, and it’s a winner. Or maybe it’s flat (no difference in performance between variations). Does it mean that the treatments that you tested didn’t resonate with anyone? Probably not. If you target all visitors with the A/B test, it merely reports overall results – and ignores what happens in a […]

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