Category: Scott Brinker

3 examples of technology disrupting marketing, according to Chiefmartec Scott Brinker

3 examples of technology disrupting marketing, according to Chiefmartec Scott Brinker

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Digital transformation is one of those marketing terms that’s so overused (we’re guilty of it, too) that, what does it even mean anymore? To Scott Brinker, HubSpot’s VP of Platform Ecosystem who is also known as Chiefmartec, the term refers to the way organizations evolve to take better advantage of marketing technology. When he created the now-famous MarTech Landscape […]

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The state of Marketing Technology by Scott Brinker

The state of Marketing Technology by Scott Brinker

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Marketing technology has seen an impressive growth over the last years. What should we expect next? Scott Brinker, offers his insights. Scott Brinker, Program Chair of MarTech and VP Platform Ecosystem at HubSpot, presented his insights on the state of marketing technology. He is the one who created the popular graphic of the marketing technology […]

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