Category: SiriusDecisions

What Is a Content Audit and Why Do You Need One?

What Is a Content Audit and Why Do You Need One?

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Few activities in B2B marketing yield immediate results. Long sales cycles mean it can take months, if not years, for your work to positively affect business. Luckily, there is one exercise proven to help you out right away: a content audit. What is a content audit, exactly? It’s the process of tracking down and organizing […]

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