Category: SMB

The best marketing from the PyeongChang Winter Olympics

The best marketing from the PyeongChang Winter Olympics

By admin 7 0

The Olympics may have ended yesterday, but not for all the brands who have spent millions marketing their messages during the Games. In the spirit of competition, we looked back at this year’s Olympics marketing and crowned nine (one for each of Team USA’s gold medals) winners. Best integrated messaging: Alibaba Olympics ads often center […]

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7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

By admin 3 0

Email marketing can result in an ROI of $40 for every dollar spent. But we often think about this powerful channel in terms of the marketer. But what about the consumer? Sure, email marketing is all about about engaging people, but marketing teams are sometimes a few steps removed from the end user. We’re all marketers, but […]

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Five reasons SMBs should be using email automation

Five reasons SMBs should be using email automation

By admin 4 0

Since 84% of marketers describing their marketing automation strategy as at least somewhat successful, small and medium-sized businesses (SMB) can no longer afford to ignore this strategy. Email is a great place for them to start and here are four reasons why: 1. Email has the highest ROI of any digital marketing channel It’s not […]

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