Category: social commerce

Q+A with IKEA's Kendra Ferguson

Q+A with IKEA’s Kendra Ferguson

By admin 2 0

IKEA is a natural fit for Pinterest, where home decor is one of the most popular categories. Recognizing its potential early on, IKEA was actually the first brand to launch a search campaign through Pinterest’s self-serve platform. As Pinterest has evolved into more of a visual search engine, IKEA’s strategy evolved right along with it. Last […]

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What does the future look like for Snapchat?

What does the future look like for Snapchat?

By admin 1 0

Q1’s earnings reports are out: Facebook had a great quarter and Snap… did not. This, despite the scandals plaguing the former and the latter’s efforts to improve. Over the last few weeks, Snapchat has rolled out new augmented reality features for users, and better location data and unskippable video ads for marketers. Does this mean […]

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18 lessons we can learn from Airbnb, Nike and IKEA in 2017

18 lessons we can learn from Airbnb, Nike and IKEA in 2017

By admin 5 0

As the competition increases among brands, there is a greater need to come up with fresh new ideas. That push for innovation led to many creative campaigns this year and we’ve decided to look back at some of the best ones. Hopefully, these will inspire you to update your marketing strategy in 2018 by adding new […]

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