Category: social listening

Social networks are getting less graphically diverse: why?

Social networks are getting less graphically diverse: why?

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The role Starbucks and Whole Foods played in boosting hip neighborhoods, as well as Ikea’s contribution to city apartments – seems to be rubbing off on the world of social media. Platforms continue to ‘borrow’ looks and functionality from one another and build towards a design concept that encourages a user-friendly interface, which means graphical […]

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[Study] Capitalizing on "mobile moments" is the key to connecting with consumers, according to new research from Kiip

[Study] Capitalizing on “mobile moments” is the key to connecting with consumers, according to new research from Kiip

By admin 2 0

It’s one of the biggest cliches around: Marketers should aim to reach the right consumer at the right place at the right time. But part of what makes it so prevalent is that, well, it’s true. Marketers absolutely should aim for that. However, the proliferation of mobile devices makes it easier said than done. Though […]

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