Category: Social Marketing

Storytelling in the Age of Social

Storytelling in the Age of Social

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Humans love telling and hearing stories. From children’s nursery rhymes to week-long box-set binges. Stories define who we are and how we understand the world. And that is why storytelling is one of the most powerful ways to breathe life into a brand. It helps give products and services an identity. Many think marketers have […]

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INFOGRAPHIC: Worldwide Social Network Users

INFOGRAPHIC: Worldwide Social Network Users

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We all know that social media has significantly changed the way the world operates, from the way we interact to the manner in which we conduct business. We have an astoundingly vast amount of information at our fingertips. Fortunately and unfortunately, we get to witness firsthand the beauty (and the horror) of the world, every […]

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Renting vs. Owning – A Marketer’s Guide

Renting vs. Owning – A Marketer’s Guide

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The proliferation of social media, in addition to traditional media channels, has created a seemingly endless list of channels in which brands can reach their customers. But marketers should save themselves the headache of trying to use every channel, or at least attempting to vet them all, by remembering that their priority should be impactful […]

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Put Influencer Marketing to Work for Your B2B Brand

Put Influencer Marketing to Work for Your B2B Brand

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Influencer marketing is like word-of-mouth on steroids: people trust influencers just as much as their friends and family, but influencers have a lot more reach than individual customers. According to McKinsey, influencer marketing campaigns bring in $6.50 for every dollar spent, and twice the sales of paid advertising. So how come only 15 percent of […]

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How to Scale a Social Selling Program

How to Scale a Social Selling Program

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As your B2B business enters a sustained growth phase, it presents you with incredible opportunities to use your resources to reach an expanded pool of customers. You’re in a better position to deliver your value proposition to buyers and decision makers who were previously outside of your circle of influence, and your sales efforts during […]

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How to Craft an Effective Social Media Strategy

How to Craft an Effective Social Media Strategy

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As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of consumers and potential consumers. While it’s now functionally easier than ever to reach people from all corners of the globe, that doesn’t mean it’s […]

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How Retail Can Embrace Social Media For The Holiday Season

How Retail Can Embrace Social Media For The Holiday Season

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If early signs are any indication, the 2017 holiday season will look a lot different than previous holiday seasons for retailers. That has huge implications for the types of marketing campaigns they will run. What Happened to Black Friday? First of all, you’re a lot more likely to hear that “Black Friday is dead” this […]

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How to Create a Mutually Beneficial Influencer Marketing Relationship

How to Create a Mutually Beneficial Influencer Marketing Relationship

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One of the most important elements of growing a business is marketing. When it comes to getting the word out about your brand, products, or services, there are numerous avenues you can use, from online and offline advertising, to search engine marketing, e-newsletters, social media, and more. However, these days, in a world where more […]

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