Category: social media analytics

How can I tell if my social media strategy is generating results?

How can I tell if my social media strategy is generating results?

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It’s common to wonder whether your social media strategy is really generating the results you had in mind. According to Mary Meeker’s 2017 Internet Trends Report, 61% of social media marketers consider measuring their social ROI to be their top challenge. What makes a social media strategy successful? Every goal can be measured by different […]

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