Category: Social Media Marketing: Advertising

Facebook's dynamic ads for auto dealerships get new lead-gen features

Facebook’s dynamic ads for auto dealerships get new lead-gen features

By admin 1 0

Facebook is rolling out updates to its dynamic ads for auto dealerships, giving them a lead-gen feature that feeds leads directly into the dealership’s CRM system. The ads — which are created using the dealership’s vehicle catalogue and include a call to action to complete a lead-gen form — will now send the leads directly […]

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Attention + intensity: Tips for navigating the new age of media strategy

Attention + intensity: Tips for navigating the new age of media strategy

By admin 4 0

As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially, video is not the future, it’s the “now”. According to Cisco, global IP video traffic will represent 82 percent of all consumer internet traffic by 2021, up from 73 percent in 2016. Consumers no longer […]

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Facebook to change terms of service for members outside Europe ahead of GDPR

Facebook to change terms of service for members outside Europe ahead of GDPR

By admin 6 0

Facebook will change the way it administers its terms of service (TOS) for 1.5 million users in Africa, Asia, Australia and Latin America, the company confirmed today. Though users in those territories previously agreed to TOS dictated by the company’s corporate entity in the EU nation of Ireland, now they must legally agree to be bound […]

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Brands strive for authenticity as audiences turn a skeptical eye toward ads

Brands strive for authenticity as audiences turn a skeptical eye toward ads

By admin 4 0

Consumers are experiencing a crisis of faith. According to the Edelman Trust Barometer, today only 52 percent of global respondents trust businesses. The figures are even more dramatic in the US, where a mere 48 percent are similarly trusting, down from 58 percent in 2017. Brands clearly need to re-evaluate their messaging strategies if they […]

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Quora's ad pixel now supports multi-event conversion tracking

Quora’s ad pixel now supports multi-event conversion tracking

By admin 7 0

Quora is out with some updates to its ads platform this week. On Wednesday, the question-and-answer social platform announced the release of multi-event conversion tracking, view-through attribution and an update to its reporting interface. Here’s a look at the new features. Multi-event conversion tracking Using Quora’s tracking pixel, advertisers can now track and optimize against […]

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Mastering social media advertising

Mastering social media advertising

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Social media ads used to be the neglected stepchild of digital advertising. No longer: now there are sophisticated bidding tools, analytics and attribution solutions and advanced targeting options, among other features. If you’re a social media advertiser, are you taking full advantage of these tools? If not, or you’d like to step up your game, […]

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Influential launches IBM Watson-powered platform to analyze a brand’s social audience

Influential launches IBM Watson-powered platform to analyze a brand’s social audience

By admin 5 0

It’s not every day that one of my past stories played a role in the story I’m writing. But that’s the case here. In 2015, while working for another publication, I wrote a story about a startup influencer company landing its first major investment through a matchmaker funding site. That story, Influential CEO and co-founder […]

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Facebook’s pre-roll ad test will only run in Watch, not News Feed

Facebook’s pre-roll ad test will only run in Watch, not News Feed

By admin 5 0

Despite Facebook CEO Mark Zuckerberg’s long-held stance against pre-empting videos with advertising, Facebook plans to test out pre-roll ads, Ad Age reported on Friday. A Facebook spokesperson declined to comment on the report, but a person familiar with the matter told Marketing Land that the company is expected to limit the pre-roll ads to Facebook’s […]

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