Category: Social Media Marketing

Twitter announces changes to improve users' experiences

Twitter announces changes to improve users’ experiences

By admin 1 0

Sometimes small changes can make a big impact. That’s what Twitter is hoping with a slew of small changes to its user experience announced on its blog Wednesday. “We’ve been working to change how you discover all the information around news, events, and stories, and today, we’re sharing a few steps forward,” Keith Coleman, Twitter’s vice […]

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Apple's WWDC 2018 keynote: An overview of the announcements

Apple’s WWDC 2018 keynote: An overview of the announcements

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Earlier today Apple wrapped its WWDC 2018 developer keynote, with a long list of announcements. Apple has four platforms, iOS, MacOS, Apple TV and WatchOS. Each one saw new upgrades or features. We’ll have “what it means” stories about several of the announcements later and tomorrow, but the following is a summary overview of everything […]

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Inbound Vs. Outbound marketing: Does it really have to be a battle?

Inbound Vs. Outbound marketing: Does it really have to be a battle?

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Lately, it seems like a lot of news outlets are quick to pronounce things “dead.” According to headlines, newspapers and print, in general, has been dead for decades, and television is finished. In the marketing world, the words “outbound marketing” have taken on an equally funeral tone, with countless content marketing experts declaring outbound marketing […]

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Facebook's dynamic ads for auto dealerships get new lead-gen features

Facebook’s dynamic ads for auto dealerships get new lead-gen features

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Facebook is rolling out updates to its dynamic ads for auto dealerships, giving them a lead-gen feature that feeds leads directly into the dealership’s CRM system. The ads — which are created using the dealership’s vehicle catalogue and include a call to action to complete a lead-gen form — will now send the leads directly […]

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The rise of Stories and the changing face of social marketing

The rise of Stories and the changing face of social marketing

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This behavioral shift has also brought an interesting change in our social media consumption. Stories across all popular platforms are turning more popular year over year and this brings out a big question; will social media news feeds disappear over time? Earlier this year Mark Zuckerberg was admitting the growth of Stories: Another important shift […]

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Attention + intensity: Tips for navigating the new age of media strategy

Attention + intensity: Tips for navigating the new age of media strategy

By admin 4 0

As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially, video is not the future, it’s the “now”. According to Cisco, global IP video traffic will represent 82 percent of all consumer internet traffic by 2021, up from 73 percent in 2016. Consumers no longer […]

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Facebook to change terms of service for members outside Europe ahead of GDPR

Facebook to change terms of service for members outside Europe ahead of GDPR

By admin 6 0

Facebook will change the way it administers its terms of service (TOS) for 1.5 million users in Africa, Asia, Australia and Latin America, the company confirmed today. Though users in those territories previously agreed to TOS dictated by the company’s corporate entity in the EU nation of Ireland, now they must legally agree to be bound […]

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What the declining time spent on Facebook means for marketers

What the declining time spent on Facebook means for marketers

By admin 5 0

Facebook has been in the spotlight for many different cases over the past few days, weeks and months. Fake news, privacy issues, algorithm changes that affect organic reach and a growing advertising model that is currently under question. Among all these, there has been reported a 24% decrease in the average time spent on the […]

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Survey: Chasm exists between brands and consumers on data privacy

Survey: Chasm exists between brands and consumers on data privacy

By admin 7 0

Dismissed by many digerati several years ago, privacy has come roaring back as an existential challenge for online publishers and digital marketers. Recent privacy-related surveys from Forrester research capture an alarming chasm between enterprise marketers and consumers on the subject. Consumers in the US and Europe are increasingly concerned about how their data are being […]

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Facebook Live broadcasts have doubled YoY since the livestreaming feature launched in 2016

Facebook Live broadcasts have doubled YoY since the livestreaming feature launched in 2016

By admin 2 0

Facebook reports Facebook Live broadcasts have doubled year over year since the feature debuted in 2016, and the number of daily average broadcasts from verified publisher Pages has lifted 1.5 times during the past year. To mark the two-year anniversary of the livestreaming feature, Facebook released a number of stats around live broadcasts on the […]

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SMB marketing survey finds only 3% use outside agency or vendor

SMB marketing survey finds only 3% use outside agency or vendor

By admin 4 0

BrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending trends among US small and medium-sized businesses (SMBs) that participate in co-op or MDF funding programs where brands help subsidize local marketing by their dealers, retailers and affiliates. The report offers a snapshot of tactics and attitudes […]

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Apple iOS 11.3: Business Chat and privacy as a marketing tool

Apple iOS 11.3: Business Chat and privacy as a marketing tool

By admin 5 0

Apple rolled out iOS 11.3 today. Among the features are new and improved AR capabilities, health records, data privacy, Animoji, Business Chat, battery health and a few others. Whether Apple can help mainstream AR in apps is an open question and worthy of separate consideration. The two features I want to discuss here are Business […]

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Brands strive for authenticity as audiences turn a skeptical eye toward ads

Brands strive for authenticity as audiences turn a skeptical eye toward ads

By admin 4 0

Consumers are experiencing a crisis of faith. According to the Edelman Trust Barometer, today only 52 percent of global respondents trust businesses. The figures are even more dramatic in the US, where a mere 48 percent are similarly trusting, down from 58 percent in 2017. Brands clearly need to re-evaluate their messaging strategies if they […]

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Automated, multichannel display advertising for small businesses finally coming to fruition

Facebook owns the top mobile app in 10 out of 13 countries measured

By admin 3 0

Last week, comScore released its 2018 Global Digital Future in Focus report. The document looks at digital media usage patterns on desktop, smartphone and tablet in 13 international markets, including the US, the UK, Canada, India, Brazil, Western Europe and several other countries. Digital media growth is still being driven by mobile, and mobile-only consumption […]

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Quora's ad pixel now supports multi-event conversion tracking

Quora’s ad pixel now supports multi-event conversion tracking

By admin 7 0

Quora is out with some updates to its ads platform this week. On Wednesday, the question-and-answer social platform announced the release of multi-event conversion tracking, view-through attribution and an update to its reporting interface. Here’s a look at the new features. Multi-event conversion tracking Using Quora’s tracking pixel, advertisers can now track and optimize against […]

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Mastering social media advertising

Mastering social media advertising

By admin 6 0

Social media ads used to be the neglected stepchild of digital advertising. No longer: now there are sophisticated bidding tools, analytics and attribution solutions and advanced targeting options, among other features. If you’re a social media advertiser, are you taking full advantage of these tools? If not, or you’d like to step up your game, […]

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