Category: social media

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Instagram Marketing: Lead Gen Content Strategies

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When I first signed up for Instagram, I had no clue how to use it. I just created an account and let it sit there for more than a year. I never thought I could use it to build an audience. Then I came across a blog post describing how an online publication drove leads […]

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Adding Facebook to Raven Tools

📣New Feature Announcement: Facebook Custom Conversions

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Written by Jeremy Rivera and published May, 2018 Connecting The Dots: Custom Conversions Added To Facebook Reports It’s been on a lot of tickets and feature requests for our Raven users, and we’re happy to announce that we now have Facebook Custom Conversion reporting options added to our Facebook Ad reports. Due to limitations on […]

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Q+A with IKEA's Kendra Ferguson

Q+A with IKEA’s Kendra Ferguson

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IKEA is a natural fit for Pinterest, where home decor is one of the most popular categories. Recognizing its potential early on, IKEA was actually the first brand to launch a search campaign through Pinterest’s self-serve platform. As Pinterest has evolved into more of a visual search engine, IKEA’s strategy evolved right along with it. Last […]

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15 Questions Brands Should Ask Themselves Before Getting on Pinterest

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Written by Courtney Seiter and published February, 2018 If you’ve been debating whether to get on the Pinterest bandwagon, it may be time. How Do I Use Pinterest For My Business The image-sharing social network is now one of the top 30 US websites based on total pageviews. Pinterest received more than 103 million total […]

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How Tiffany & Co., Gucci and LVMH are embracing digital transformation

How Tiffany & Co., Gucci and LVMH are embracing digital transformation

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It’s no secret that some industries have embraced digital transformation faster than others. Luxury brands have typically been at the slower end of the scale. Ecommerce democratizes access to products and information. However, for brands like Tiffany & Co., Chanel and Gucci, exclusivity is a good thing. Luxury brands trade on their names. The name […]

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How Johnson & Johnson finds stories that connect

How Johnson & Johnson finds stories that connect

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Storytelling has been ingrained in human nature for tens of thousands of years. Going all the way back to the first recorded cave paintings, it’s a core part of how we communicate. Along those lines, companies recognize the value of investing in and developing content marketing, which is part of the complex art of brand storytelling. The challenge is […]

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A look at TradeStation's omnichannel rebrand

A look at TradeStation’s omnichannel rebrand

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When you think about an executive at a financial institution, what mental image immediately comes to mind? You may be picturing a blue suit, but definitely not blue hair. But there TradeStation President John Bartleman was, getting his hair colored in the middle of the Oculus, the futuristic-looking mall at the base of New York City’s World […]

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How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

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Walmart, the world’s largest retailer, is making strides to improve its online presence by investing in technology and ecommerce. At the same time, the opposite side of that coin, Amazon, is increasingly moving offline, even opening an automated grocery store in January. One needs to look no further than Toys ‘R’ Us to see how […]

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Why CMO Eric Reynolds doesn't believe it's enough to simply be "consumer-driven"

Why CMO Eric Reynolds doesn’t believe it’s enough to simply be “consumer-driven”

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When you think of Clorox, what comes to mind? You’re probably envisioning some blindingly white T-shirts fresh out of the dryer, an immaculate countertop or even a sparkling toilet. The brand’s ethos is simple and universal: Everyone loves a clean environment. Clorox CMO Eric Reynolds points out that while only 8% of people actually enjoy […]

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An OPEN approach to social media outreach

An OPEN approach to social media outreach

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Written by Jeremy Rivera and published March, 2018 As link building evolves, it seems like it’s more and more about relationships. Getting access to a new audience is just as important as links and rankings, and relationships are what open the door for you to meet that potential new and qualified fan base. Gah! If […]

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The best marketing from the PyeongChang Winter Olympics

The best marketing from the PyeongChang Winter Olympics

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The Olympics may have ended yesterday, but not for all the brands who have spent millions marketing their messages during the Games. In the spirit of competition, we looked back at this year’s Olympics marketing and crowned nine (one for each of Team USA’s gold medals) winners. Best integrated messaging: Alibaba Olympics ads often center […]

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How brands can leverage Facebook Groups to improve engagement

How brands can leverage Facebook Groups to improve engagement

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Facebook has decided to update their algorithm to highlight meaningful interactions from family and friends over Pages. This is affecting the organic reach for Pages that won’t be able to reach the same audience anymore. Brands and marketers have immediately started thinking how to maintain a successful Facebook strategy. The key phrase in Facebook’s update […]

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[Study] Capitalizing on "mobile moments" is the key to connecting with consumers, according to new research from Kiip

[Study] Capitalizing on “mobile moments” is the key to connecting with consumers, according to new research from Kiip

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It’s one of the biggest cliches around: Marketers should aim to reach the right consumer at the right place at the right time. But part of what makes it so prevalent is that, well, it’s true. Marketers absolutely should aim for that. However, the proliferation of mobile devices makes it easier said than done. Though […]

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[Study] 95% of marketers are banking on live video this year

[Study] 95% of marketers are banking on live video this year

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2018 has been called the year of video marketing. So was 2017 and several years before that, too, for that matter. It’s always “the year of video” because it’s the most popular form of content. In a week, we collectively watch 1 billion hours worth of Netflix. We watch that much YouTube content in a […]

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ClickZ's Super Bowl LII winners, with a technology twist

ClickZ’s Super Bowl LII winners, with a technology twist

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Are you even a marketing publication if you don’t write about the best Super Bowl ads? We’re doing something a little different this year, though. In the past, we’d look at things like USA Today’s Ad Meter and Amobee Brand Intelligence’s analysis, and declare winners (and losers) based on the public’s perception. But over the […]

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Q+A with Avocados From Mexico's Head of Digital Marketing Ivonne Kinser

Q+A with Avocados From Mexico’s Head of Digital Marketing Ivonne Kinser

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Coming into the Super Bowl, Avocados From Mexico is in arguably the most unique position of any advertiser. Produce is a category with very little brand awareness and Avocados From Mexico only sells one product. Oh, and they have virtually no competitors. For part of the year, including now, Mexican avocados are the only ones […]

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Real Name Policies on Facebook, LinkedIn, Quora and Google Plus: Clarified

Real Name Policies on Facebook, LinkedIn, Quora and Google Plus: Clarified [Updated]

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Since the start the web anonymity has been quite a hot controversy in social media world. On one hand, everyone has the right to remain anonymous online to avoid personal attacks. On the other hand, social media networks have been trying to promote “real” connections which resulted in many of them forcing “real name” policy […]

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The social media updates to keep from 2017

The social media updates to keep from 2017

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There’s no quiet year in social media updates and 2017 wasn’t an exception. All the big social platforms had a busy year, either trying to recover from past losses or gearing up for new directions that will help them grow. The domination of Instagram Stories and the ability to follow hashtags Instagram Stories may have […]

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Community Management Time-Saving Tips

How to Get Things Done!

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Nowadays we are all community managers to some extent (many of us own blogs, moderate Google Plus communities, participate in Facebook groups, etc.) We interact with our readers daily trying to learn from them, we tweet to our mentors, we collect feedback, help to promote our friends’ posts while sharing our own, we kill spam, […]

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How will the social media landscape change in 2018?

How will the social media landscape change in 2018?

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It’s a new year and it’s time to look ahead. What are the social media trends, both existing and emerging, that will keep us busy through 2018? The end of Facebook engagement bait Facebook will demote the posts that directly encourage users to engage with a page, begging for like, shares and comments. With those […]

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18 lessons we can learn from Airbnb, Nike and IKEA in 2017

18 lessons we can learn from Airbnb, Nike and IKEA in 2017

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As the competition increases among brands, there is a greater need to come up with fresh new ideas. That push for innovation led to many creative campaigns this year and we’ve decided to look back at some of the best ones. Hopefully, these will inspire you to update your marketing strategy in 2018 by adding new […]

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ClickZ's most popular articles from April, May and June

ClickZ’s most popular articles from April, May and June

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Can you believe 2017 is almost over? Neither can we. But as it winds down, we’re reflecting on some of ClickZ‘s top articles from the past year. For the rest of the week, we’re going to share our most popular posts, the top-read from each month. April: Taking risks with digital transformation: Andy Main, Deloitte Digital What […]

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ClickZ's most popular articles from January, February and March

ClickZ’s most popular articles from January, February and March

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Can you believe 2017 is almost over? Neither can we. But as it winds down, we’re reflecting on some of ClickZ‘s top articles from the past year. For the rest of the week, we’re going to share our most popular posts, the top-read from each month. January: Top three programmatic trends in 2017 Ten days in, […]

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Q+A with Walmart CMO Tony Rogers

Q+A with Walmart CMO Tony Rogers

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Walmart was a disruptor long before the ecommerce boom, combining limitless products and low prices in towns across America. Though Walmart has been the nation’s largest retailer since the late ‘80s, the stratospheric rise of Amazon has posed a threat to the brand’s dominance. However, Walmart has had a digital comeback over the last few years, even […]

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5 Types of Content That Naturally Attract Links

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Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. For example, some of the best content for drawing in and nurturing qualified leads – like webinars – […]

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A Quick-Start Guide to Paid Content Promotion

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No brand can exist in a vacuum. To thrive and grow, it needs a constant influx of supporters who buy into its perspectives, points, and purposes, and customers who purchase its products. Of course, this is why marketing was invented – to draw interest by disseminating information about a brand’s favorable attributes, building desire for its […]

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How Non-Disclosure Can Hurt Your Brand

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Ever since marketers cottoned on to the potential for social media to drive influential word-of-mouth brand recommendations, they’ve tried to either foster or fake these discussions. “I heartily endorse this event or product,” says a monotone Krusty the Clown in a snippet of video used to advertise everything from cough syrup to atomic particle accelerators. […]

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How can I tell if my social media strategy is generating results?

How can I tell if my social media strategy is generating results?

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It’s common to wonder whether your social media strategy is really generating the results you had in mind. According to Mary Meeker’s 2017 Internet Trends Report, 61% of social media marketers consider measuring their social ROI to be their top challenge. What makes a social media strategy successful? Every goal can be measured by different […]

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8 Overlooked Social Media Tactics That Can Increase Conversion Rates

8 Overlooked Social Media Tactics That Can Increase Conversion Rates

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“Wash. Condition. Rinse. Repeat.” Sound familiar? It’s a common morning routine. And we all know how things run when we settle into a comfortable routine: it feels like life is on autopilot. Sometimes, that works. However, you might perform your routine so well that you forget to look for improvements. Perhaps your hair would look […]

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pre-event-content

5 Tips for Creating Excitement (and a Bit of FOMO)

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Next week I’ll join my counterparts from around the world in Berlin to talk about live event experiences. It’s an annual gathering where we can share ideas, successes, and challenges, and learn to better understand each other’s businesses. For many, creating pre-event content to build excitement (and maybe a bit of FOMO [fear of missing […]

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Does Facebook Have a Liberal or Conservative Bias? And Answers to Other Big Social Media Questions

Does Facebook Have a Liberal or Conservative Bias? And Answers to Other Big Social Media Questions

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Like many news stories of late, this one started with a tweet from the president. On September 27, Trump fired off an accusation that Facebook had always been against him. Facebook CEO Mark Zuckerberg responded later that day with his own post, writing: “Trump says Facebook is against him. Liberals say we helped Trump. Both […]

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How to Use Social Media in 2018

How to Use Social Media in 2018

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Marketing Podcast with John Jantsch About Social Media I thought I’d drop in and give you my take on where we are with social media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use it in 2018. It’s kind of […]

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How LinkedIn Can Help with Your Online Branding

How LinkedIn Can Help with Your Online Branding

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  Every business wants to be seen. In this day and age, the best way to get noticed is online, especially through social media. Your online branding is important because it dictates who you are and what you do, and it’s the first thing any potential client will notice. Facebook, Twitter, Instagram, Google+, and LinkedIn […]

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📊 Facebook Ads Reporting now in Raven

📊 Facebook Ads Reporting now in Raven

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Written by Jon Henshaw and published July, 2017 I’m happy to announce that you can now report on Campaign, Ad Set, and Ad-level data for all of your Facebook Ads campaigns within Raven. Campaign: This is the level of data you could see previously in Raven Tools. Because we’ve added other levels of metrics, the […]

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How Inspiring Brands Give Thanks on Social Media

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Happy Thanksgiving to all those in the United States who celebrate! I hope you’re disconnecting from digital devices and spending at least a little quality time with your friends and loved ones IRL today. If your Thanksgivings are anything like mine, I’ll bet you could use a little distraction to help you stay sane while […]

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Why Understanding Pain Is the Key to Customer-Centric Marketing

Why Understanding Pain Is the Key to Customer-Centric Marketing

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When you’re upset, those closest to you can see it in your eyes, your posture, perhaps even your appearance. They’ll ask those two magic words—“What’s wrong?”—and then you’ll launch into a play-by-play dialogue of work drama about how Doug was rude to you, where Divya was sitting in relation to you at the conference table, […]

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Infographic: The Influence of Instagram

Infographic: The Influence of Instagram

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Once upon a time, Snapchat was in line to take over the social network throne from Facebook. It had unique features, fast growth, and celebrity superusers. But as the hype faded over the last year, one thing has become clear: Snapchat doesn’t have a good revenue model. As Snapchat’s standing dipped, Instagram took off. In […]

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