Category: Sponsored Content

ClickZ weekly MarTech briefing: June 4

ClickZ weekly MarTech briefing: June 4

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Welcome to the first in our new series of weekly MarTech briefings. Here you will find key information from this week including key rounds of funding, new technologies entering the market, press releases, career moves, and spotlight on influencers social activity. If you have any news from the week that you would like us to […]

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If you’re not updating ROAS and CPA targets frequently, you’re missing out

If you’re not updating ROAS and CPA targets frequently, you’re missing out

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Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management will be done by automated systems driven by artificial intelligence (AI) and machine learning (ML). One task that’s particularly apt to become automated is bid management because it requires lots of […]

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ClickZ enterprise SEO tools Buyers Guide: BrightEdge review

ClickZ enterprise SEO tools Buyers Guide: BrightEdge review

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ClickZ has launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the technology landscape to help our community of readers to make better decisions about vendors. The second guide in the series is dedicated to enterprise SEO tools. With $80 billion predicted to be spent on […]

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3 new marketing attribution trends to keep an eye on

3 new marketing attribution trends to keep an eye on

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More marketers recognize the need to invest in marketing attribution. It can help them be more efficient with their budget to create more successful campaigns. As more channels show up, there is a challenge of attributing their success to the most appropriate channels. That’s why it’s important to understand the benefits of attribution to ensure […]

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How to use domain names for marketing

How to use domain names for marketing

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Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple domain names as part of their domain name strategy. Having multiple domain names can provide sound marketing opportunities to engage your customers and to help grow your business. Best of all, a domain […]

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Four questions to simplify the search for a new CMS

Four questions to simplify the search for a new CMS

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Most of us adopted our first content management systems (CMS) long before content became king, back when our best option for personalization was a custom color in WordPress. But as our content becomes increasingly sophisticated, so should our solutions for managing, editing, delivering, and measuring that content. Today, the CMS has evolved to encompass products […]

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Driving calls with PPC: 5 mistakes most search marketers make

Driving calls with PPC: 5 mistakes most search marketers make

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Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get a little more complicated when the goal of your PPC spending is to drive calls to your business. Using PPC to drive calls is a common tactic in any considered purchase category where […]

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5 first-party data strategies to power your personalization

5 first-party data strategies to power your personalization

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Every brand understands—or should understand—the importance of data. And no data is more valuable than first-party shopper behavior data, which is derived directly from your customers. Since first-party data comes straight from the source, this eliminates any games of telephone, enabling marketers to better understand—and build stronger relationships with—their customers. According to CPC Strategy’s “How […]

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How to find the best marketing platform by asking the right questions

How to find the best marketing platform by asking the right questions

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It’s not easy nowadays to pick the right marketing platform for your business. Here’s how to make the decision easier. The growth of the marketing technology landscape has made it harder for marketers to pick the best tool for their company. The larger the number of available options, the harder the choice. According to MarTech […]

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Delivering optimized media-rich content for mobile

Delivering optimized media-rich content for mobile

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We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was made popular nearly 100 years ago in an article about the power of images in advertisements, and the sentiment rings just as true in today’s always-on digital age. […]

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6 ways HQ Trivia could open up to advertisers

6 ways HQ Trivia could open up to advertisers

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We play HQ Trivia every day at 3. Around 3:08, we Google in unison and say something along the lines of, “A giraffe only sleeps 30 minutes a day. Looks like we’re all out…” Then we talk about how HQ Trivia doesn’t have any advertising and speculate: What if it did? Given the game’s popularity […]

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RIP A/B Testing

RIP A/B Testing

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Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B Testing process, which has finally succumbed to the inefficiencies that have plagued its process. What was A/B? How many of us truly knew what A/B Testing was? Allow me to briefly introduce the […]

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4 ways to get more out of Bing Ads

4 ways to get more out of Bing Ads

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Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market share and easier tools to manage them, Bing Ads can be a lucrative opportunity for […]

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Marketing in a distracted, digital world

Marketing in a distracted, digital world

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In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, coupled with the rise of Big Data, digital marketing tools and social media, has given […]

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