Category: Sponsored White Papers & Webinars

Find the right marketing automation software for your business

Find the right marketing automation software for your business

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Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more marketers are using marketing automation platforms to manage complex, multitouch buyer ecosystems. MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide examines the […]

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Best practices for onboarding new clients

Advanced AdWords Strategies to Personalize Experiences and Drive Revenue

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Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your competitors’ to acquire more customers at a lower CPL? The answer is with personalization. There are new data-driven strategies you can use to target the right audience with the right AdWords campaign […]

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The Ultimate Agency Guide to Video Marketing

The Ultimate Agency Guide to Video Marketing

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As people are presented with more and more content, it gets harder to cut through all the noise. The key is to know what types of content work best and how to get that content front-and-center for your audience. Video content is one of the best ways to boost engagement. Video has repeatedly proven to […]

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Dun & Bradstreet's 2018 'B2B Advertising & Marketing Outlook'

Dun & Bradstreet’s 2018 ‘B2B Advertising & Marketing Outlook’

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Today’s marketers no longer question whether programmatic technology is the right way to purchase digital advertising. Online campaigns using display, mobile, video, content and other digital media — are now bought and sold almost exclusively — using platforms that pair customer data with ad inventory for better targeting at scale. Business-to-business marketers have traditionally been […]

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The 5 big disruptions to marketing in 2018

The 5 big disruptions to marketing in 2018

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The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it: Digital transformation. Microservices and APIs. Vertical competition. Digital everything. Artificial intelligence. These trends are dramatically altering the digital landscape in which business operate and changing how brands function internally, as well as how they engage […]

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Compare 15 marketing automation platforms

Compare 15 marketing automation platforms

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Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex multitouch buyer ecosystems. The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: […]

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Split testing Google Shopping campaigns

Did your ad work? The ABC’s of People-Based Testing

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You’re prepping for an important ad campaign, and you’ve got several different pieces of creative ready to go. With the help of your tech partners, you deploy several highly targeted ads across social media platforms and publisher sites, reaching viewers on desktop, mobile devices and connected TVs. When all is said and done, you appear […]

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Creating landing pages that convert

Creating landing pages that convert

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If you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize […]

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Split testing Google Shopping campaigns

Split testing Google Shopping campaigns

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Many retailers and marketers want to review the performance of their Google Shopping campaigns with split testing, whether it’s to establish if a tool will offer more efficiency than manual implementation or to compare two tools against each other. However, the Google Shopping channel lends itself to accurate split testing only under certain conditions, and […]

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Is the way you think about reach outdated?

Is the way you think about reach outdated?

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Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers proof that they don’t have to. The more relevant the audience, the stronger the campaign performance will be. While we’ve found that maximizing reach is important, it’s all about Relevant Reach. Learn how to harness the power of […]

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Advanced Strategies for Effective Shopping Campaigns

Advanced Strategies for Effective Shopping Campaigns

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On February 22, join Marketing Land’s Ginny Marvin and other paid digital experts as they explore the challenging retail shopping landscape and provide strategies and techniques to maximize your results. We’ll discuss how to use feed management to optimize your Shopping ad campaigns, as well as more efficient bidding strategies that will improve your CPC […]

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Best practices for onboarding new clients

Best practices for onboarding new clients

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Your customers have more choices for products and services than ever before. And with the proliferation of digital communications, it’s easier for your competition to reach your prospective customers — and harder for you to stand out. To be successful, winning a new customer isn’t enough. You must provide an unparalleled experience that demonstrates your […]

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The 6 sales content benchmarks every business needs

The 6 sales content benchmarks every business needs

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It’s no secret that content — from case studies to pitch decks — fuels the modern sales cycle. However, a vast majority of teams don’t track prospect engagement with sales content, and if they do, it’s unclear which metrics actually indicate success. This report from DocSend reveals six key benchmarks for how, when and where […]

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How to choose the right customer data platform

How to choose the right customer data platform

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Companies like Netflix, Pinterest, Amazon and LinkedIn build great consumer relationships. They grow their businesses around serving customers and fully understanding them through data. Traditionally, companies have tried to understand and manage customer relationships in two separate types of systems: Channel-centric tools like email services, ads, web analytics, mobile apps and so on. Databases or […]

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