Category: Statistics: Mobile Marketing

Have we reached peak smartphone and what does that mean for marketers?

Have we reached peak smartphone and what does that mean for marketers?

By admin 1 0

Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third party stats dropped yesterday. Amidst the barrage of data was the following: global smartphone shipments grew zero percent in 2017. Many others have already pointed to this observation with some mixture of surprise and alarm. Meeker also cites data that the average selling price of […]

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Placed introduces 'Placed Insights' to educate the market about location data

Placed introduces ‘Placed Insights’ to educate the market about location data

By admin 4 0

Location analytics company Placed (owned by Snap) is launching “Placed Insights,” a free tool that allows users to visualize and better understand location data. Placed founder David Shim told me that he believes this will help agencies and advertisers see the value of location intelligence and boost the entire industry. Shim said that Placed has […]

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Retailers with shopping apps now see majority of e-commerce sales from mobile

Retailers with shopping apps now see majority of e-commerce sales from mobile

By admin 3 0

For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile sales represent the majority of total e-commerce for retailers with successful shopping apps. Retailers that have both mobile sites and apps are seeing, on average, two-thirds of their online sales coming from mobile devices, according […]

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