Category: Statistics: Online Behavior

Have we reached peak smartphone and what does that mean for marketers?

Have we reached peak smartphone and what does that mean for marketers?

By admin 1 0

Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third party stats dropped yesterday. Amidst the barrage of data was the following: global smartphone shipments grew zero percent in 2017. Many others have already pointed to this observation with some mixture of surprise and alarm. Meeker also cites data that the average selling price of […]

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Retailers with shopping apps now see majority of e-commerce sales from mobile

Retailers with shopping apps now see majority of e-commerce sales from mobile

By admin 3 0

For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile sales represent the majority of total e-commerce for retailers with successful shopping apps. Retailers that have both mobile sites and apps are seeing, on average, two-thirds of their online sales coming from mobile devices, according […]

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