Category: Statistics: Online Shopping

Report: Millennials least influenced by retail advertising, most active tech adopters

Report: 52% of millennials want retailers to mirror their values

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The big takeaway from a new report by Euclid is that retail success strongly flows from brand perception. To many, this may seem like a non-insight; however, it’s contrary to pervasive thinking and conventional wisdom about discounting as a primary retail success factor today. The report is based on a survey of 1,500 US consumers, and […]

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