Category: Storytelling

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How to Use Documentary Filmmaking Techniques to Craft Memorable Content

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“Those who tell the stories rule the world.” – Hopi Native American proverb (apocryphal) When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.” Across the industry, this latest update […]

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How Johnson & Johnson finds stories that connect

How Johnson & Johnson finds stories that connect

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Storytelling has been ingrained in human nature for tens of thousands of years. Going all the way back to the first recorded cave paintings, it’s a core part of how we communicate. Along those lines, companies recognize the value of investing in and developing content marketing, which is part of the complex art of brand storytelling. The challenge is […]

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Three common obstacles to digital storytelling

Three common obstacles to digital storytelling

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Many businesses are aware of how essential it is to tell a compelling brand story online, but that reality brings with it some challenges too. The competition for attention spans has never been fiercer, while companies continue to adapt to the ongoing changes in consumer behavior. Moreover, 56% of marketers report that siloed tech platforms […]

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3-Act Pressure Test for Good Content

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Storytelling. It’s got a bit of a buzz these days doesn’t it? It seems every technology provider, agency, and consultant promises to help you tell a better story. But what does “telling a better story” even mean? To tell a better story, do marketers need to be edgier and differentiate themselves to an audience numb […]

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The Big Difference Between the Ads People Love and Ads People Hate

The Big Difference Between the Ads People Love and Ads People Hate

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A few years ago, researchers at Johns Hopkins University examined Super Bowl ads to see who was getting the best bang for their buck. A Super Bowl ad on CBS costs $166,666 per second. That’s $10 million per minute. The Super Bowl is one of the few occasions when TV audiences are actually happy to […]

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How to Make Your Customers' Brains Light Up, According to Science

How to Make Your Customers’ Brains Light Up, According to Science

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Contently cofounder Shane Snow has been called a lot of things in the press: “maverick,” “wunderkind,” “insanely addicting.” According to these people, he’s apparently the love child of John McCain, Mark Zuckerberg, and a bag of Doritos. But I’ll let you in on a secret: He’s actually just a huge geek. That’s the only way […]

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