Category: Strategies

What brands should know about mobile video ads

What brands should know about mobile video ads

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For marketers that are looking to expand and acquire a bigger audience, mobile video ads should be the go-to strategy in 2018. Why? First and foremost, because of the all-encompassing shift to mobile. Now it’s an established fact, more users access the internet via smartphones compared to desktop. And they prefer video content: according to […]

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What makes a great digital marketing and analytics shop

What makes a great digital marketing and analytics shop

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There are many qualified marketing and analytics shops that can help your brand elevate its digital success. But what separates the good from the great agencies? It goes beyond having leadership that understands the importance of being data-driven. That’s just part of it. It goes beyond winning awards. While those are wonderful and certainly may […]

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