Category: Strategy First

Using Content As Your Voice of Strategy

Using Content As Your Voice of Strategy

By admin 1 0

I’ve said it once (or twice) and I’ll say it again: content is no longer king, it’s air. It not only touches all aspects of your marketing these days but of your business as well. Your audience expects to find information about any product, service, or challenge they face simply by typing a keyword into […]

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Why You Absolutely Must Know Who Your Ideal Client Is

Why You Absolutely Must Know Who Your Ideal Client Is

By admin Like 0

In marketing today it’s common to hear that you must know who your target audience is in order to be effective with your marketing. This mostly implies that you determine the makeup of a market that your business is most likely to attract. What bothers me about this simple approach is that it has a lowest […]

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