Category: Strategy & Leadership

Analysis of Mary Meeker’s internet trends report 2018 - part 2

Analysis of Mary Meeker’s internet trends report 2018 – part 2

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It’s one of the most anticipated reports every year in the digital world and we’re ready to dive in and explore all the latest trends in media, advertising, e-commerce and new technologies. Mary Meeker’s report (full presentation embedded at the end of this post) offers an extensive analysis of the latest trends in technology, media, advertising, but […]

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Analysis of Mary Meeker’s internet trends report 2018 - part 1

Analysis of Mary Meeker’s internet trends report 2018 – part 1

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All the latest trends are part of Mary Meeker’s Internet Trends report (full presentation embedded at the end of this post) every year and we couldn’t ignore the changes in media usage, mobile consumption, voice search and all the innovations that change our lives. Here’s part 1 of the stats that caught our attention. Part […]

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Uber, Airbnb and how their affiliate marketing strategies differ

Uber, Airbnb and how their affiliate marketing strategies differ

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At first glance, Uber and Airbnb have a lot of similarities. They’re both unicorns and they’re often two of the first names thrown out there when the conversation turns to disruptors. Airbnb and Uber also have significant growth in common, thanks in part to partner and affiliate marketing. However, the strategies there are almost diametrically opposite, as […]

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3 examples of technology disrupting marketing, according to Chiefmartec Scott Brinker

3 examples of technology disrupting marketing, according to Chiefmartec Scott Brinker

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Digital transformation is one of those marketing terms that’s so overused (we’re guilty of it, too) that, what does it even mean anymore? To Scott Brinker, HubSpot’s VP of Platform Ecosystem who is also known as Chiefmartec, the term refers to the way organizations evolve to take better advantage of marketing technology. When he created the now-famous MarTech Landscape […]

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Mobile websites are pushing mobile-first customers to competitors by design

Mobile websites are pushing mobile-first customers to competitors by design

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Customers are increasingly connected and always ready to reach for their mobile device when they need information, to communicate or simply seeking a distraction. As a result, mobile consumers are better informed, faster, more demanding and impatient. For anyone working in UX, digital, web, commerce, marketing…, what this means is that mobile customers are ready […]

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How to promote your ICO: from SEO to PPC

How to promote your ICO: from SEO to PPC

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Yet not every ICO is a success story. Only 48% of ICO’s raised the capital they set out for and the 10 largest ICO’s represented 25% of the total money raised in 2017. There are over 1,500 cryptocurrencies being traded on over 200 exchanges. In an increasingly competitive and regulated world, how you market your […]

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Working together: Why sales and marketing need to collaborate

Working together: Why sales and marketing need to collaborate

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Our guests in this webinar titled ‘Bridging the gap between marketing and sales: Creating a seamless user experience‘ were Deborah Womack, CRM and Data Director at Ralph Lauren and Mark Bornstein, VP Content Marketing at On24. Modern businesses are awash with big data, however, quality is more important than quantity. The modern CRM allows both […]

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Informed delivery and the omnichannel future of the United States Post Office

Informed delivery and the omnichannel future of the United States Post Office

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When you think of ecommerce, what’s the first name that comes to mind? You probably immediately said “Amazon,” which is a good answer, but this is a trick question. The real biggest name in ecommerce is actually the United States Postal Service (USPS). Last year, American consumers spent more than $453 billion online shopping, a […]

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Real-time advisor brands: Mobile customers usher in a new age of AI assistance

Real-time advisor brands: Mobile customers usher in a new age of AI assistance

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Mobile customers are by and large changing the game for marketing and customer experience. With instant access to information, consumers are redrawing journey maps as they find new places and resources to make decisions about their next purchases. They’re not looking for advertisements, messages, brandspeak or sales pitches. They’re looking for trustable insights, useful, personalized […]

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How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

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Walmart, the world’s largest retailer, is making strides to improve its online presence by investing in technology and ecommerce. At the same time, the opposite side of that coin, Amazon, is increasingly moving offline, even opening an automated grocery store in January. One needs to look no further than Toys ‘R’ Us to see how […]

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If you want to understand Blockchain, try to understand Switzerland

If you want to understand Blockchain, try to understand Switzerland

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Ethereum is the world’s second most valuable cryptocurrency after Bitcoin, with a total market cap of $75 billion dollars. The currency’s founder, Vitalik Buterin, is 24 years old and his net worth is estimated at somewhere between $400 – $500 million dollars. The reason why the market has ascribed so much value to Buterin’s brainchild is […]

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How to bring marketing and sales together to optimize the customer experience

How to bring marketing and sales together to optimize the customer experience

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A modern business understands the importance of offering a seamless customer experience. However, consumers tend to be more demanding nowadays. This brings out the challenge of optimizing your customer journey to ensure that you’re offering a successful multi-channel approach. A successfully optimized customer journey can help your company meet the customers’ demands and meet the […]

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ClickZ CMO Breakfast: Marketing trends with a global reach

ClickZ CMO Breakfast: Marketing trends with a global reach

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Technology has lowered the threshold for brands to be global, and marketers often end up with a global remit, responsible for acquiring customers or users in multiple markets, languages and cultures. Global marketers need to be aware of consumer trends and their impact on advertising effectiveness and adoption of technology. While at the same time […]

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4 reasons to align your sales and marketing teams

4 reasons to align your sales and marketing teams

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According to Ranstad, 80% of businesses recognize the multiple benefits of aligning sales and marketing. This is really encouraging for a future that more companies will break down the silos among teams. However, it has also been observed in the same report that 60% of the companies aren’t still bringing the teams together. This means […]

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Creating global digital experiences for local audiences

Creating global digital experiences for local audiences

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The global ecommerce opportunity is huge and it only looks set to grow further over the next decade. In fact, Statista projects that $4.6 trillion will be spent online by 2020. Tapping into this opportunity requires much more than just content translation, however. A sophisticated blend of technology, people, and process is needed if brands […]

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Generation-C gives rise to the Age of Assistance

Generation-C gives rise to the Age of Assistance

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Millennials and the younger Centennials behind them are often the focus of attention (and blame) when it comes to brand disruption. It’s not uncommon to see headlines such as “Millennials are Killing [Insert Industry, Brand, Institution].” Truth is that they’re not the sole culprit. Consumerism as a whole is evolving and many businesses are not […]

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Procter & Gamble Chief Brand Officer Marc Pritchard on the future of marketing

Procter & Gamble Chief Brand Officer Marc Pritchard on the future of marketing

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Personalization is crucial for today’s marketers. Simply putting someone’s name in an email subject line increases open rate by 50%, and that’s not even scratching the surface of personalized experiences. But how can you pull that off when you’re the world’s largest advertiser and reach 5 million consumers per day? Procter & Gamble’s strategy is […]

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Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study

Leading by example, compact content and other insights from Freedman International’s Global Marketing Trends study

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As technology brings the world together, faster, it’s becoming increasingly important to understand how to build a global brand. A brand that is recognized and understood in multiple countries and languages, but that can also adapt to local opportunities. So how can marketers identify best practices and learn from their peers, to create powerful global […]

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The unsung heroes of digital transformation

The unsung heroes of digital transformation

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It was one of the biggest buzzwords of 2017 and it will only continue to grow in the new year. But digital transformation is more than a buzzword. It’s also much more than digital. Digital transformation represents nothing less the groundswell of business modernization and the construct of future-proofing against disruption. Yet, companies are all […]

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Flashback to the forecast: Revisiting our 2017 predictions

Flashback to the forecast: Revisiting our 2017 predictions

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It’s late December, so you know what that means: Predictions! But we’re going to do them a little differently this year. Instead of looking forward and predicting the future, we’re going to look back and see how well we predicted the future last year. (OK, we’re also going to do 2018 predictions, but later.) December […]

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Q+A with Walmart CMO Tony Rogers

Q+A with Walmart CMO Tony Rogers

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Walmart was a disruptor long before the ecommerce boom, combining limitless products and low prices in towns across America. Though Walmart has been the nation’s largest retailer since the late ‘80s, the stratospheric rise of Amazon has posed a threat to the brand’s dominance. However, Walmart has had a digital comeback over the last few years, even […]

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Technology empowers companies to remain agile against Amazon, whether they're David or Goliath

Technology empowers companies to remain agile against Amazon, whether they’re David or Goliath

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A few weeks back, we compared Amazon to Freddy Krueger. But while he is certainly coming for you… that doesn’t necessarily mean he’s going to get you. Heather Langenkamp’s character survived her Nightmare on Elm Street and went on to appear in several sequels. Amazon’s dominance has certainly hurt many retailers. But more than that, it’s […]

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A matter of trust: What are you doing with my data?

A matter of trust: What are you doing with my data?

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Emerging technologies like artificial intelligence keep making it easier for people to have brand experiences without interacting with an actual human being. Gartner predicts that by 2020, 85% of consumers will manage their relationships without ever talking to anyone. What sets the brands dominating digital transformation apart is their ability to make the most of […]

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November | The human nature of digital disruption: Brian Solis, Altimeter Group

November | The human nature of digital disruption: Brian Solis, Altimeter Group

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As an author, analyst and futurist who has worked in the tech industry since before technology was consumerized, Brian Solis knows a thing or two about emerging technology and digital disruption. He began his career working as a database architect, before moving to Silicon Valley with the aim of getting a job in technology. Despite […]

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[Report] Analyzing the M&A of the big four: Google, Apple, Facebook and Amazon

[Report] Analyzing the M&A of the big four: Google, Apple, Facebook and Amazon

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Google, Apple, Facebook and Amazon—collectively known as GAFA—are among the richest companies on the planet, with $1.7 trillion between them. The four frequently splurge on smaller companies, whether they plan to absorb new innovations or halt a growing competitor. Amazon prioritizes big names around the world, whether it’s Whole Foods Market or the company’s Middle […]

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