Category: Strategy

How to Set Content Marketing Goals Your CMO Will Love

How to Set Content Marketing Goals Your CMO Will Love

By admin 4 0

What are your content marketing goals? As the director of content strategy for Contently, this is a question I ask marketers every week. There’s often a long pause on the conference line, followed by something like, “Well, we were hoping you’d tell us that.” While I can’t tell them what their goals should be off […]

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Engaging Your Audience With Visual Content

Engaging Your Audience With Visual Content

By admin 1 0

How do marketers manage the constant need for visual content? What are their main use cases for photos and videos? What are their biggest challenges when it comes to activating assets quickly and efficiently? Contently partnered with Libris, a digital asset management platform empowering the creation of visual stories, to get to the […]

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Using Content As Your Voice of Strategy

Using Content As Your Voice of Strategy

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I’ve said it once (or twice) and I’ll say it again: content is no longer king, it’s air. It not only touches all aspects of your marketing these days but of your business as well. Your audience expects to find information about any product, service, or challenge they face simply by typing a keyword into […]

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Q+A with Walmart CMO Tony Rogers

Q+A with Walmart CMO Tony Rogers

By admin 4 0

Walmart was a disruptor long before the ecommerce boom, combining limitless products and low prices in towns across America. Though Walmart has been the nation’s largest retailer since the late ‘80s, the stratospheric rise of Amazon has posed a threat to the brand’s dominance. However, Walmart has had a digital comeback over the last few years, even […]

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[Report] Analyzing the M&A of the big four: Google, Apple, Facebook and Amazon

[Report] Analyzing the M&A of the big four: Google, Apple, Facebook and Amazon

By admin 7 0

Google, Apple, Facebook and Amazon—collectively known as GAFA—are among the richest companies on the planet, with $1.7 trillion between them. The four frequently splurge on smaller companies, whether they plan to absorb new innovations or halt a growing competitor. Amazon prioritizes big names around the world, whether it’s Whole Foods Market or the company’s Middle […]

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