Category: study

Engaging Your Audience With Visual Content

Engaging Your Audience With Visual Content

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How do marketers manage the constant need for visual content? What are their main use cases for photos and videos? What are their biggest challenges when it comes to activating assets quickly and efficiently? Contently partnered with Libris, a digital asset management platform empowering the creation of visual stories, to get to the […]

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The 4 Most Important Takeaways From CMI's B2B Content Marketing Study

The 4 Most Important Takeaways From CMI’s B2B Content Marketing Study

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Content marketing studies tend to be happy-go-lucky affairs. Companies are investing more money, executives are buying in, teams are more sophisticated, and so on. Every year since 2010, the Content Marketing Institute has put out one of those studies on the state of content marketing. CMI’s analysis of B2B content marketing is a prime example […]

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