Category: subscription box

The three reasons consumer packaged good (CPG) brands can't ignore ecommerce

The three reasons consumer packaged good (CPG) brands can’t ignore ecommerce

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The consumer packaged goods (CPG) space has historically been dominated by some of the most powerful brands in the world. But that doesn’t mean the market, which generates more than $600 billion annually, is immune to disruption. It’s clear that if CPG brands want to survive and thrive, they need to embrace ecommerce. Here’s why: 1. […]

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