Category: The Economist

The Best B2B Content, According to The Economist's Top Content Marketer

The Best B2B Content, According to The Economist’s Top Content Marketer

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The Economist’s Mina Seetharaman has a message for brands: If you’re not solving a real problem for people, you shouldn’t create content. “People tend to think about content marketing or branded content as longform advertising,” Seetharaman, the global managing director of marketing solutions, told me. “You really have to look from the outside in. What […]

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