Category: The New York Times

How Oreo, 7-Eleven and The New York Times are thinking outside the box with AR

How Oreo, 7-Eleven and The New York Times are thinking outside the box with AR

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Sephora shoppers virtually try on makeup, while Macy’s and IKEA allow consumers to transpose furniture into their homes. Plenty of retailers are using augmented reality (AR) in innovative ways. But not every brand has such an obvious use case. From Oreo to 7-Eleven, we’ve identified six brands using AR in more out-of-the-box ways. 1. Oreo The […]

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5 reasons CMOs should get behind ads.txt

5 reasons CMOs should get behind ads.txt

By admin 3 0

In 2017, the ad industry was finally forced to start addressing the issue of digital ad fraud in a big way. One of the most meaningful efforts so far is an IAB standard called ads.txt. Ads.txt stands for “Authoritzed Digital Sellers” and aims to increase transparency in the programmatic advertising ecosystem. The method allows publishers […]

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