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3 Ways to Prepare Before You Switch From Journalism to Marketing

3 Ways to Prepare Before You Switch From Journalism to Marketing

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You may have read that journalism has been in its death throes for the last decade. That’s bad news for many, but it struck me as particularly horrific when I entered the workforce six years ago hoping to be a professional writer. I’ve worked as a staff writer and editor for both digital and print […]

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1 Big Takeaway and 5 Quick Observations From Marketing Nation Summit

1 Big Takeaway and 5 Quick Observations From Marketing Nation Summit

By admin 2 0

Ccontent is the atomic particle of digital marketing. Or the atomic unit. Or the currency? Whatever you want to call it, there’s been a lot of chatter about how content—not data—is becoming the key barrier to marketing success in the age of fragmented channels, personalization, and digitally enabled customers. That theory became a reality at […]

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A Brief History of Content Marketing

A Brief History of Content Marketing

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People often talk about content marketing like its the flashy new gadget in a marketer’s toolbox. While the practice has skyrocketed in popularity over the past few years, the principles of content marketing have been around for centuries. And it would do the savvy content marketer good to have a few classic examples to bust […]

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