Category: trust

Increased transparency and increased trust

Increased transparency and increased trust

By admin 7 0

In just six months, the General Data Protection Regulation (GDPR) officially goes into effect. Marketers will no longer be allowed to collect, store or use the personal data of any European Union (EU) citizen without their explicit consent. Compliance is non-negotiable, given the huge financial ramifications. On the surface, the regulation may sound draconian. But […]

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This Psychological Trick Can Make You a More Empathetic Marketer

This Psychological Trick Can Make You a More Empathetic Marketer

By admin 8 0

Even though I am [redacted] years old, I follow a bunch of trendy Instagram humor accounts aimed at people in their 20s and teens. I’d like to tell you I do this because I think it’s important to keep up with the latest digital trends… but it’s also possible that I just have an immature […]

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