Category: Truth

ClickZ CMO Breakfast: Marketing trends with a global reach

ClickZ CMO Breakfast: Marketing trends with a global reach

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Technology has lowered the threshold for brands to be global, and marketers often end up with a global remit, responsible for acquiring customers or users in multiple markets, languages and cultures. Global marketers need to be aware of consumer trends and their impact on advertising effectiveness and adoption of technology. While at the same time […]

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