Category: Twitter: Marketing

Busting e-commerce myths that lead to bad marketing decisions

Busting e-commerce myths that lead to bad marketing decisions

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Even the smartest marketer can make a terrible marketing decision if that decision is based on an outright falsehood. Myths about the e-commerce industry and the marketing surrounding it abound. Here are seven ways to help you avoid these traps. 1. ‘Revenue and profit are the only KPIs that matter’ Early web marketers tended to […]

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