Category: Twitter

Twitter announces changes to improve users' experiences

Twitter announces changes to improve users’ experiences

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Sometimes small changes can make a big impact. That’s what Twitter is hoping with a slew of small changes to its user experience announced on its blog Wednesday. “We’ve been working to change how you discover all the information around news, events, and stories, and today, we’re sharing a few steps forward,” Keith Coleman, Twitter’s vice […]

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The meteoric rise of mobile ad fraud

The meteoric rise of mobile ad fraud

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It’s a natural progression: Marketers go where the consumers are. And of course, the fraudsters follow next. As smartphone usage continually increases, it was only a matter of time before mobile ad fraud blew up as well. A recent report from mobile measurement company Adjust found that mobile ad fraud doubled year-over-year during the first […]

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Q+A with TGI Fridays' Sherif Mityas

Q+A with TGI Fridays’ Sherif Mityas

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When you think of artificial intelligence, what are the first names to come to mind? We’re guessing you answered that question in your head with Microsoft, Google or Amazon, and not TGI Fridays. Still, over the last year and a half, AI has become a big enough part of the brand’s overall strategy that Chief […]

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Metrics to support 'your' digital monetization strategy

Metrics to support ‘your’ digital monetization strategy

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Recently there was a New York Times piece discussing ‘influencers’ on social media channels and their challenges and frustrations making a living online. This followed a previous, similar piece in the New York Post about someone attempting to gain Instagram stardom by purchasing elaborate trips and fashion, which left them in financial ruin. For the […]

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Crypto marketing: What does the recent Google/Twitter Ad Ban actually mean

Crypto marketing: What does the recent Google/Twitter Ad Ban actually mean

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Google recently announced that it will be banning all crypto listings starting in July and Twitter is rumored to be following suit. The initial reaction from many crypto-marketers might be one of many expletives, but, something that my friends who are comedians keep telling me rings true here; ‘Have the first thought, then throw it […]

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The best marketing from the PyeongChang Winter Olympics

The best marketing from the PyeongChang Winter Olympics

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The Olympics may have ended yesterday, but not for all the brands who have spent millions marketing their messages during the Games. In the spirit of competition, we looked back at this year’s Olympics marketing and crowned nine (one for each of Team USA’s gold medals) winners. Best integrated messaging: Alibaba Olympics ads often center […]

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ClickZ's Super Bowl LII winners, with a technology twist

ClickZ’s Super Bowl LII winners, with a technology twist

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Are you even a marketing publication if you don’t write about the best Super Bowl ads? We’re doing something a little different this year, though. In the past, we’d look at things like USA Today’s Ad Meter and Amobee Brand Intelligence’s analysis, and declare winners (and losers) based on the public’s perception. But over the […]

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Q+A with Avocados From Mexico's Head of Digital Marketing Ivonne Kinser

Q+A with Avocados From Mexico’s Head of Digital Marketing Ivonne Kinser

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Coming into the Super Bowl, Avocados From Mexico is in arguably the most unique position of any advertiser. Produce is a category with very little brand awareness and Avocados From Mexico only sells one product. Oh, and they have virtually no competitors. For part of the year, including now, Mexican avocados are the only ones […]

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6 retail brands who are nailing the app game

6 retail brands who are nailing the app game

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I have 80 apps on my iPhone—62, if you don’t count those that came preloaded, like Calculator and Weather. So far today, I’ve used seven of them: Gmail, Spotify, Instagram, Twitter, Pocket, MyFitnessPal and Dunkin Donuts, which I use to pay for my coffee every morning. There are a handful of others I use most […]

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How will the social media landscape change in 2018?

How will the social media landscape change in 2018?

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It’s a new year and it’s time to look ahead. What are the social media trends, both existing and emerging, that will keep us busy through 2018? The end of Facebook engagement bait Facebook will demote the posts that directly encourage users to engage with a page, begging for like, shares and comments. With those […]

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18 lessons we can learn from Airbnb, Nike and IKEA in 2017

18 lessons we can learn from Airbnb, Nike and IKEA in 2017

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As the competition increases among brands, there is a greater need to come up with fresh new ideas. That push for innovation led to many creative campaigns this year and we’ve decided to look back at some of the best ones. Hopefully, these will inspire you to update your marketing strategy in 2018 by adding new […]

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ClickZ's most popular articles from April, May and June

ClickZ’s most popular articles from April, May and June

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Can you believe 2017 is almost over? Neither can we. But as it winds down, we’re reflecting on some of ClickZ‘s top articles from the past year. For the rest of the week, we’re going to share our most popular posts, the top-read from each month. April: Taking risks with digital transformation: Andy Main, Deloitte Digital What […]

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Does Facebook Have a Liberal or Conservative Bias? And Answers to Other Big Social Media Questions

Does Facebook Have a Liberal or Conservative Bias? And Answers to Other Big Social Media Questions

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Like many news stories of late, this one started with a tweet from the president. On September 27, Trump fired off an accusation that Facebook had always been against him. Facebook CEO Mark Zuckerberg responded later that day with his own post, writing: “Trump says Facebook is against him. Liberals say we helped Trump. Both […]

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How to Write Better Social Media Posts (And Cut Through The Noise!)

How to Write Better Social Media Posts (And Cut Through The Noise!)

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Cutting through the noise on social media isn’t easy. More brands are creating and sharing content now than ever. Plus, social network algorithms (particularly on Facebook) are increasingly clamping down on organic reach. Indeed, it’s a hostile world out there, and only the best posts rise to the top.  Does that mean you should give […]

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Are we about to enter an era of ad transparency?

Are we about to enter an era of ad transparency?

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Few markets in the world are as opaque and complex as the digital ad market, though that hasn’t stopped digital advertising from growing into a business expected to account for a full third of total ad spend this year. However, the problems associated with the opaque nature of the market have become top of mind. […]

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According to a Study, There's a Good Chance You'll Click This Headline Because It's 97 Characters

According to a Study, There’s a Good Chance You’ll Click This Headline Because It’s 97 Characters

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When it comes to writing and editing, my mantra has always been “less, but better.” That also applies to titles. Think of the editor slicing words off the computer screen, trying to chisel out the perfect headline that’s clear and entertaining. Print titles still manage to pull this off, which is probably why I get […]

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