Category: UK/Europe

How US businesses are preparing

How US businesses are preparing

By admin 4 0

The General Data Protection Regulation (GDPR) will revolutionize how organizations capture, process, and utilize the data they hold on their customers. Although the new laws will exclusively cover EU citizens, their implications will be felt much further afield. Any business that holds data (including IP addresses and online browsing history) on an EU citizen must […]

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How the GDPR promises to improve personalization

How the GDPR promises to improve personalization

By admin 6 0

When the General Data Protection Regulation (GDPR) goes into effect in May, marketers will need explicit consent from EU residents to store or use any of their data. The regulation comes with a hefty fine, so marketers have at least 20 million reasons to comply. This will ultimately result in greater transparency and greater trust, which […]

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Increased transparency and increased trust

Increased transparency and increased trust

By admin 7 0

In just six months, the General Data Protection Regulation (GDPR) officially goes into effect. Marketers will no longer be allowed to collect, store or use the personal data of any European Union (EU) citizen without their explicit consent. Compliance is non-negotiable, given the huge financial ramifications. On the surface, the regulation may sound draconian. But […]

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From 1980 through next May: The evolution of GDPR

From 1980 through next May: The evolution of GDPR

By admin 6 0

Two years after it was announced by the European Parliament, the Council of the European Union and the European Commission, the General Data Protection Regulation (GDPR) becomes legally binding on May 25, 2018. This new regulation legally prohibits marketers from storing or using EU residents’ personal data without their consent. Consent must be explicit. Opt-out […]

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