Category: Uncategorized

At ANZ, It’s All About Agility

At ANZ, It’s All About Agility

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This article is part of our June series about the future of work. Click here for more. Could you work in a company with no managers? Once unheard of, agile, self-managed teams and non-hierarchical structures are becoming increasingly popular in progressive workplaces across the Asia Pacific region. Case in point is regional banking heavyweight ANZ, whose […]

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5 Fascinating Jobs That Don’t Exist—Yet

5 Fascinating Jobs That Don’t Exist—Yet

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This article is part of our June series about the future of work. Click here for more. Emerging technologies, automation, digital platforms, and data are reshaping the workplace at a rapid pace—so much so that 85% of the jobs that will exist in 2030 haven’t even been created yet, according to research by the Institute for […]

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‘Treat Your Customers Like Treasured Friends,’ Says Sugarfina Co-CEO

‘Treat Your Customers Like Treasured Friends,’ Says Sugarfina Co-CEO

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Rosie O’Neill is the co-founder and co-CEO of Sugarfina, a fast-growing luxury confections brand that was recently named to Fast Company’s “World’s 50 Most Innovative Companies.” Inspired by a third-date screening of “Willy Wonka and the Chocolate Factory,” O’Neill and her co-founder (and now her fiancé), Josh Resnick, dreamed up a “candy boutique for grown-ups,” featuring the […]

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No Matter The Reality, Content Remains King

No Matter The Reality, Content Remains King

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When CMO.com first attended the Augmented World Expo back in 2012, conference goers were still getting their arms around a clear definition for the technology. Times sure have changed, and it’s no longer just augmented reality we’re talking about. A few weeks ago, AWE attendees, in Santa Clara, Calif., saw ample evidence of the continued evolution […]

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10 Ways Digital Leaders Can Protect Their Teams From Burnout

10 Ways Digital Leaders Can Protect Their Teams From Burnout

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The concept of workplace burnout was first introduced more than 45 years ago. However, the once-novel diagnosis has grown exponentially in the always-on work environment, with researchers estimating its impact on U.S. healthcare in the hundreds of billions annually. Also worth noting is its toll on employers: Job stress costs U.S. companies an estimated $300 […]

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Collaboration Vs. Communication, And Why The Distinction Matters

Collaboration Vs. Communication, And Why The Distinction Matters

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Recently, Slack co-founder Stewart Butterfield gave an interview that captured how the global workplace is undergoing profound changes. The reality is “businesses are massive, complex, and intellectually challenging,” Butterfield told ThoughtEconomics. “We simply need people to be able to communicate effectively through those challenges.” The rapid growth of popular team collaboration tools, such as Slack, Microsoft […]

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Office Spaces And The Value Of Digital Experiences

Office Spaces And The Value Of Digital Experiences

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This article is part of our June series about the future of work. Click here for more. Corporate headquarters have long been a canvas for displaying the goals and aspirations of the businesses operating within them. Just consider, since the mid-century, how many institutions have acquired a sculpture by Alexander Calder to stand proudly at the […]

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How Technology Can Help Recruit The Best Job Candidates

How Technology Can Help Recruit The Best Job Candidates

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This article is part of our June series about the future of work. Click here for more. Advancements in recruitment technology have forever changed the relationship between organizations and job candidates. As Nick Deligiannis, managing director of Hays, pointed out, the historic “advertise-and-apply” model, where job seekers simply apply to advertised vacancies, is now being replaced […]

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‘Never Stop Learning’ Rules The Day In APAC

‘Never Stop Learning’ Rules The Day In APAC

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This article is part of our June series about the future of work. Click here for more. Four years is the typical length of time it takes to earn a traditional university degree. But at the speed at which technology evolves, by the time a student is ready to graduate, a good portion of what was […]

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Conversational Devices Make Their Way Into The APAC Mainstream

Conversational Devices Make Their Way Into The APAC Mainstream

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Conversation has long been the cornerstone of a great customer experience. That said, it has always been a uniquely human characteristic. But that’s beginning to change, thanks to emerging technologies such as chatbots and, more recently, voice-activated digital assistants, which are creating new platforms and opportunities for marketers in the APAC region to connect with […]

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In Transforming Their Companies, CIOs Are Changing, Too

In Transforming Their Companies, CIOs Are Changing, Too

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This article is part of our June series about the future of work. Click here for more. Unleashing innovation in today’s business environment requires a deep and broad knowledge of IT. However, understanding how to pull all the levers and push all the buttons to create actual business value requires more the ability to leverage leading-edge […]

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15 Mind-Blowing Stats About The Future Of Work

15 Mind-Blowing Stats About The Future Of Work

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This article is part of our June series about the future of work. Click here for more. The future of work will be technology-enabled, automated, diverse, and inclusive, with a newfound value on cognitive skills and emotion. That’s the picture that emerges in this month’s edition of “Mind-Blowing Stats,” which show how technological and cultural shifts […]

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7 Ways Brands Are Evolving Their Message For Digital Video

7 Ways Brands Are Evolving Their Message For Digital Video

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Consumers sure are hungry for their daily digital video. Today, they spend almost 83 minutes per day consuming this type of content, heading toward 92 minutes by 2020, according to eMarketer’s most recent estimates.  For brands and marketers, that growth represents huge opportunities to creatively captivate audiences through site, sound, and motion. “We define digital […]

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Full-Speed Ahead To The Future Of Work

Full-Speed Ahead To The Future Of Work

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Just as technology continues to transform customers’ expectations for brand engagement, so, too, is it changing the landscape of work itself. Automation of repetitive tasks, for example, is freeing staff to more significantly contribute to their companies’ growth by giving them back time to create, innovate, and think more critically. At the same time, roles […]

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3 Tips For Retail Banks Rising To New Customer Expectations

3 Tips For Retail Banks Rising To New Customer Expectations

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A growing number of consumers fully expect to perform their financial-related tasks digitally and with ease. The good news: Eighty-one percent of FSI companies say they realize that, according to a 2018 survey conducted by Adobe and Ovum.   But saying and doing are two different things. Adobe Digital Insights research found that the gap between […]

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How The Sharing Economy Is Transforming Travel

How The Sharing Economy Is Transforming Travel

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This article is part of our May series about travel and hospitality. Click here for more. Stay in someone else’s home while vacationing? Ten years ago, when Airbnb first launched, that notion seemed strange, noted CEO Brian Chesky, while celebrating the company’s anniversary earlier this year. Now Airbnb services 300 million consumers, many of whom are […]

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Understanding Performance Is Key To Increasing Chances At Success

Understanding Performance Is Key To Increasing Chances At Success

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It’s an exciting time for basketball fans nationwide, with the finals set to begin today. Fans have been waiting for this moment all season long—and anticipation continues to build. To add to the fun, Adobe, CMO.com’s parent company, is opening up its Adobe Analytics solution as part of its Defend With Data campaign. This will […]

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The Top Takeaways From Mary Meeker’s 2018 Internet Trends Report

The Top Takeaways From Mary Meeker’s 2018 Internet Trends Report

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We have come to a point where the Internet and digital technology is a staple of our society. It’s a part of our everyday lives. That was the key takeaway from KPCB’s Mary Meeker’s highly anticipated “Internet Trends 2018” report, which she presented Wednesday morning at Recode’s Code Conference in Rancho Palos Verdes, Calif. The […]

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Merchandising, Reimagined, With Intelligent Technologies

Merchandising, Reimagined, With Intelligent Technologies

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In an era in which customers are looking beyond the local store to the global retail horizon, in which their expectations continue to grow exponentially, and in which technology and data are expanding at the same rate, merchants are facing a new imperative. They must set aside the outdated processes inherited from yesterday’s merchandising models […]

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A New Way To Boost Social Engagement

A New Way To Boost Social Engagement

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Blockchain is a growing topic of conversation, with tech executives quick to tout the advancements of this technology and the benefits it offers many industries. As professionals sift through blockchain’s buzzwords, many are asking how it can be useful to their businesses. One answer: For executives who target everyday consumers through incentivized referral marketing efforts […]

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Pepsico Brasil Marketing VP Breaks Down Brand’s CX Strategy

Pepsico Brasil Marketing VP Breaks Down Brand’s CX Strategy

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Daniela Cachich is vice president of marketing at Pepsico Brasil Foods, where she is responsible for the snacks, media, insights and innovation areas. Prior to her appointment in November 2016, she was responsible for building the Heineken brand in Brazil as VP of marketing. Cachich spoke to CMO.com about marketing in the era of data […]

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These Emerging Technologies Are Taking Hold Across APAC

These Emerging Technologies Are Taking Hold Across APAC

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Emerging technology is top-of-mind across APAC, where digital leaders are strategizing about how to optimize their operations and enhance customer experiences. Speaking at this year’s Adobe India Symposium, Manish Dureja, managing director at Jet Privilege, an Indian-based travel and rewards and loyalty program, reminded business leaders of the opportunities that await. “It’s about adapting and […]

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For 5 Pioneering Brands, The Innovation Process Is Also An Experience

For 5 Pioneering Brands, The Innovation Process Is Also An Experience

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In today’s economy, the difference between surviving and thriving is innovation—creating new business models, developing new solutions, and designing new products and services. For many businesses, however, innovation is easier said than done. To that point, nearly three-quarters of businesses admit that they’re not out-innovating their competitors, according to a PwC report. But those that […]

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Customer Service Takes A High-Tech Turn For Travel & Hospitality

Customer Service Takes A High-Tech Turn For Travel & Hospitality

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This article is part of our May series about travel and hospitality. Click here for more. At a time when travelers have an enormous amount of choices when it comes to where they go, how they get there, and where they stay, travel and hospitality brands are racing toward a new focus: service innovation. Indeed, brands […]

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How Technology Is Disrupting The Restaurant Industry

How Technology Is Disrupting The Restaurant Industry

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This article is part of our May series about travel and hospitality. Click here for more. When four former MIT classmates who studied mechanical engineering decided to launch a fast casual restaurant, robotic technology, no surprise, was a key part of their plans. Spyce, which opened in downtown Boston earlier this month, looks like a typical […]

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What Entrepreneur Eric Ries Taught Us About Agility

Gartner VP Sets The CX Record Straight

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Customer experiences are all about consistency, according to Gartner’s Ed Thompson during his session, “Superior Customer Experience: The Winner Takes It All,” at Adobe Summit EMEA, in London, earlier this month.  The VP and distinguished analyst—who has around 1,000 face-to-face and phone conversations every year on the subject of customer experience—began by outlining Gartner’s definition […]

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If You Are Struggling With GDPR, Then You Are Not Alone

If You Are Struggling With GDPR, Then You Are Not Alone

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Well, it's only 5 days to go until the infamous GDPR deadline of 25th May 2018 and you can certainly see the activity accelerating. You would have thought that with the deadline so close, most organisations would be sat back, relaxing, safe in the knowledge that they have had 2 years to prepare for GDPR, […]

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【セミナー】5年後を見据えたデータベース基盤とは~Autonomous(自律型? …

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2018年5月31日、「5年後を見据えたデータベース基盤とは~Autonomous(自律型)へと進化するOracle Database~」と題したセミナーをアシスト様が開催します。 クラウド時代のニーズに対応した新データベース基盤ソリューション「DODAI」の第一弾としてリリースした「DODAI ODAモデル」のご紹介や、「Autonomous(自律型)Database」を中心に、Oracle Cloudの最新情報もお届けします。ぜひご参加ください。 セミナー詳細や参加登録はこちら。 5年後を見据えたデータベース基盤とは~Autonomous(自律型)へと進化するOracle Database~ Source link

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Solve digital transformation challenges using Oracle Cloud

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  Digital transformation is an omnipresent topic today, providing a lot of challenges as well as chances. Due to that, customers are asking about how to deal with those challenges and how to leverage from the provided chances. Frequently asked questions in this area are: How can we modernize existing applications? What are the key […]

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When Screen Scraping became API calling – Gathering Oracle OpenWorld Session Catalog with …

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A dataset with all sessions of the upcoming Oracle OpenWorld 2017 conference is nice to have – for experiments and demonstrations with many technologies. The session catalog is exposed at a website here. With searching, filtering and scrolling, all available sessions can be inspected. If data is available in a browser, it can be retrieved […]

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Oracle API Platform Cloud Service Overview by Rolando Carrasco

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  Oracle API Platform Cloud Services – API Design This is the first video of a series to showcase the usage of Oracle API Platform Cloud Services. API Management Part 1 of 2. Oracle API Cloud Services This is the second video of a series to show case the usage of the brand new Oracle […]

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Data Will Fuel What’s Ahead For The Auto Industry

Data Will Fuel What’s Ahead For The Auto Industry

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The automotive industry has seen a seismic shift as new technology and massive amounts of data flood this evolving landscape. Changing consumer behaviors, increased demands for connectivity, trends toward alternate types of mobility, and the convergence of the online and offline world have put the automotive consumer firmly at the center of car brands’ strategies.  […]

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Speech-Powered Analytics Speaks Volumes About CX

Speech-Powered Analytics Speaks Volumes About CX

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The average human being can speak up to 150 words per minute but only type 40. Little wonder why it’s often far easier to verbally ask a question than type it into a search engine. And it’s why speech recognition technology is an area both consumer and enterprise technology companies are investing in. Although speech […]

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Comcast’s Dan Keir Puts Innovation To The Test

Comcast’s Dan Keir Puts Innovation To The Test

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Dan Keir is senior director of direct marketing at Comcast. He has extensive experience optimizing campaigns for both B2C and B2B companies, with a particular focus on test and learn, direct response, and campaign analytics.  Keir’s key priority? Disciplined and innovation-focused testing, as he explains in this edition of “4 Questions For Digital Innovators.” 1. What is […]

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Inside The Enterprise Opportunity For Blockchain

Inside The Enterprise Opportunity For Blockchain

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Experts who spoke at last week’s CDX Academy Blockchain Summit in New York City helped demystify the emerging technology for the digital leaders in attendance. The big consensus among speakers was that blockchain can serve multiple purposes for enterprises. Jessica Groopman, industry analyst and founding partner at Kaleido Insights, began the day-long event helping the audience better […]

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APAC Hotels Welcome High Tech

APAC Hotels Welcome High Tech

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With a demanding clientele and the tech-savviness of the millennial generation, hotels across APAC are discovering that phone reservations and a friendly concierge go only so far in surprising and delighting their guests. They’re also losing their lustre as effective ways to stand out from the competition. What’s a hotel to do? Read on for […]

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5G To Shape The Future Of Mobile

5G To Shape The Future Of Mobile

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Imagine it’s 2022, and you’re doing your weekly food shopping at the local supermarket. To save time, you hold up your phone, which highlights all the areas in the store where you can find the items on your list. Another filter lets you see where the best sales are. This vision isn’t some marketer’s fever […]

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15 Mind-Blowing Stats About Digital Trends In Travel And Hospitality

15 Mind-Blowing Stats About Digital Trends In Travel And Hospitality

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This article is part of our May series about travel and hospitality. Click here for more. For travel and hospitality brands, providing superb experiences starts long before their customers’ trips ever begin.  No surprise, consumers are relying more and more on digital channels and platforms for all of their travel needs, from researching to booking. The following […]

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How To Get Started In Voice

How To Get Started In Voice

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It’s hard to overstate just how quickly voice assistants have caught on. Use of Cortana, Alexa, Google Assistant, and other devices grew 128% in 2017, with over half of U.S. households projected to have a smart assistant by 2022. More than 50% of Millennials are already using some form of voice commands every month. Much […]

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The State Of In-House Creative Operations

The State Of In-House Creative Operations

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Creative is the soul of marketing. It fuels campaigns. It differentiates a brand in a noisy market. But if the creative message and value proposition aren’t resonating with the intended audience, then the medium, mode, reach, and frequency of distribution don’t really matter. Recently, inMotionNow teamed with InSource, a nonprofit professional trade association dedicated to in-house […]

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From Imagination To Virtual Reality

From Imagination To Virtual Reality

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Steven Spielberg’s sci-fi movie “Ready Player One,” based on the bestselling book by Ernest Kline, tells the story of a dystopian future where nearly everything is done in a virtual reality world called the “Oasis.” This includes schooling, banking, and even shopping. In other words, virtual reality is the true reality for most people. How […]

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5 Digital Trends Financial Marketers Can’t Afford To Ignore

5 Digital Trends Financial Marketers Can’t Afford To Ignore

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Almost every large financial services enterprise is undergoing some form of digital transformation as they prepare to meet and service their customers in an ever-evolving landscape. That was a key finding of Brand New Media’s “Digital Marketing of Financial Services 2017” report, which identified the organizational structures, budgets, processes, and metrics that financial companies in […]

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Engaging Consumers Starts With Understanding Them

Engaging Consumers Starts With Understanding Them

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People are people. We all have needs and desires that ebb and flow in accordance with a million other variables in life. The good news for organizations is this: With a sound data model, great analytics, and a design-driven attitude, orchestrating meaningful customer connections and experiences is very much in reach. The first step: Never […]

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4 AI-Fuelled Consumer Trends For 2018 And Beyond

4 AI-Fuelled Consumer Trends For 2018 And Beyond

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In the near future, artificial intelligence will be populating our wardrobes, choosing our pets, and offering us friendship, according to David Mattin, TrendWatching’s head of trends and insights, who presented at last week’s Adobe Summit EMEA, in London. In his address, titled “AI Opportunity Download: Four AI-Fuelled Consumer Trends For 2018 And Beyond,” Mattin singled out […]

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Companies With Mature Data Practices Perform Better

Companies With Mature Data Practices Perform Better

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So many touch points, so little time. As the B2B customer journey becomes all the more complex, it also presents marketers with the opportunity to understand and service the needs of current and potential buyers like never before. However, despite the vast amount of data that B2B marketers now have at their disposal, just 50% of […]

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Friction-Free Experiences Are Must-Have Amenities For Travelers

Friction-Free Experiences Are Must-Have Amenities For Travelers

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This article is part of our May series about travel and hospitality. Click here for more. Consumers expect real-time, frictionless experiences in every single brand engagement—both online and off. The travel industry is no exception to this rule. Combine that with a landscape where new competitors are vying for the travel customer’s wallet, and it’s easy […]

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Adobe’s Hoffmann Envisions What Customers Can’t Imagine

Adobe’s Hoffmann Envisions What Customers Can’t Imagine

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This article, which originally ran in August 2017, is part of our May series on travel and hospitality. Click here for more. As Adobe’s head of travel and hospitality strategy, Julie Hoffmann leaves no stone—and certainly no piece of data—unturned. After spending 18 years in the Las Vegas trenches, working for the likes of MGM Resorts […]

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CMO.com Shines The Spotlight On Travel & Hospitality

CMO.com Shines The Spotlight On Travel & Hospitality

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Digital has transformed the travel and hospitality industry in ways global business leaders couldn’t have imagined just a few years ago. No matter where your customers are travling, the experience you provide before they even know where they’re going is crucial. What should your digital strategy look like? With summer on the horizon, now is […]

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Consensus At Summit: Target Humans, Not Customers

Consensus At Summit: Target Humans, Not Customers

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“Customer first” has become the mantra in this era of digital marketing. But the message from the “Marketing Innovations” sessions at Adobe Summit EMEA 2018, in London, was that companies have to go further. They have to think “human first.” Penny Wilson, CMO of social media management platform Hootsuite, used this expression first during her […]

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