Category: Unilever

AdLedger, IBM and Salon Media team up to make sure marketers understand the technology

AdLedger, IBM and Salon Media team up to make sure marketers understand the technology

By admin 2 0

We’ve written a lot about blockchain, the technology that makes Bitcoin possible without any centralized authority. The underlying theme has been its tremendous potential to impact our industry. However, there’s a catch: You should probably understand how blockchain works first. AdLedger, a non-profit consortium building and implementing blockchain standards for digital advertising, is dedicated to making […]

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How Walmart, Burger King and De Beers are snuggling up to decentralization

How Walmart, Burger King and De Beers are snuggling up to decentralization

By admin 8 0

Is Bitcoin the future of money? Has the cryptocurrency bubble already popped? It depends who you ask. The topic of Bitcoin is just as polarizing as it is hot. But no matter how volatile Bitcoin stocks may be, its underlying technology, blockchain, has huge potential to transform our industry. Blockchain can clean up the rampant […]

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The three reasons consumer packaged good (CPG) brands can't ignore ecommerce

The three reasons consumer packaged good (CPG) brands can’t ignore ecommerce

By admin 4 0

The consumer packaged goods (CPG) space has historically been dominated by some of the most powerful brands in the world. But that doesn’t mean the market, which generates more than $600 billion annually, is immune to disruption. It’s clear that if CPG brands want to survive and thrive, they need to embrace ecommerce. Here’s why: 1. […]

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