Category: User Experience & Persuasive Design

Emotional Design for Higher Conversions

Emotional Design for Higher Conversions

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Knowing how to create an emotionally compelling site that draws in users by understanding their personalities and psychology can increase your revenue drastically. Understanding Emotional Design In order to understand the customer journey to your website, you have to learn a bit of biology. The biology Neurotransmitters can help us understand how design triggers emotion […]

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Using Dual Process Theory for Higher Conversions

Using Dual Process Theory for Higher Conversions

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Designing your website requires a studied understanding of human behavior if you want to increase your conversions. Using psychological tactics in your design to appeal to potential customers can help do this, but you must first know how users’ decisions are made. Daniel Kahneman presents two thought systems that can give marketers a framework for […]

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